We’re looking for a talented and agile Freelance Social Content Creator to join our team on a project basis. In this role, you’ll turn real-time social listening insights into thumb-stopping, share-worthy content across multiple social channels. You’ll craft a wide range of assets - from memes and GIFs to videos and static posts - designed to engage audiences on platforms like Instagram, TikTok, X, Facebook, and YouTube.

Key Responsibilities:

Create and publish engaging social-first content across PEC social channels, including Instagram, TikTok, Reddit, YouTube, X, and Facebook.
Translate complex climate science into simple, clear, interesting content
Work independently with minimal supervision.
Collaborate daily with key stakeholders and the social team to brainstorm and execute content plans.
Utilize social media listening insights to implement strategy and message testing
Research social media trends, viral content formats, and emerging UGC styles and apply relevant ideas to new content.
Being on camera is NOT a requirement for this position. However, the opportunity will be available if desired.
Act as community manager by producing comments at scale to maximize message visibility and performance
Stay up-to date on cultural moments, trends, and internet culture to keep content fresh and relevant
Monitor engagement on your posts, and flag opportunities to join relevant conversations in real time with new content that addresses conversations or opposition.

About You:

2-4 years of professional experience in social media roles
Portfolio of work able to be shared with the hiring team
Demonstrated ability to produce engaging social media content (memes, UGC, video editing, copy, etc.)
Prepared to be part of a team that publishes hundreds of organic social posts every week
Familiarity (not expertise) with AI content generation tools
Ability to exercise strong editorial judgement
Experience developing scripts or contributing creative concepts for UGC campaigns
US-based and able to work EST hours
Bonus points: candidate can show previous examples of social content leading to earned media

Potential Energy Coalition Inc. (“PE”), a 501c(3) organization, has developed a proven

campaign persuasion engine that has had a significant impact on accelerating climate

progress through narrative change. Our educational campaigns continue to demonstrate

success, focused on cultivating bold ambition for climate progress and accelerating the

clean energy transition. Powered by a world class team of experienced professional

marketers, our campaigns have successfully created new climate supporters and converted

support into action in key regions across the US and UK.

Our programs are designed to generate support on climate at industry leading economics,

through:

Deeper insight into the target market that seed new, human narratives
Partnerships with influencers, celebrities and creators, so that we engage the target in “identity-based” messages
Industry award winning creative talent
Leverage media partners in the target markets
Advanced digital and analytics capabilities to identify highly persuadable citizens and move them at the lowest possible cost

The team at PE has accumulated hundreds of millions of views over the past year. We expect that to be measured in BILLIONS in 2027.

Potential Energy Coalition

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Social Media Content Creator