Job Title

Copywriter, Picksy

Job Description

About The Position

The Copywriter will join the Picksy marketing team at People Inc. and will be responsible for the creation of all copy to market Picksy. This role requires someone who is fluent in direct response copywriting. They will craft high-converting marketing messaging for a variety of channels, including but not limited to email, social, and onsite, with the goal of acquiring new users.

The ideal candidate understands direct response fundamentals and knows that great copy starts with understanding the audience and the offer—not clever wording.

You'll work closely with the marketing team, designers, and product to develop, test, and optimize messaging that increases acquisition, activation, and retention.This role will report to the Head of Marketing.

Your Day-to-day

Write high-performing direct response copy for all Picksy channels and assets, including website landing pages, ads, email, SMS, social, partnership placements, and onsite
Conceive, pitch, develop, and test new hooks and offers in messaging, including evergreen and timely ideas
Craft messaging and offers tailored to different audience segments and channels
Analyze campaign performance and iterate based on results
Collaborate with designers to ensure copy and creative work together effectively
Build and maintain a library of winning messages, headlines, offers, and customers insights
Identify messaging opportunities through platform insights and performance data

This position is hybrid in-office.

About The Team

Picksy is a new product that helps shoppers save, track, and organize items they discover anywhere in their daily lives—all in one place. Users can save products from anywhere, organize and share collections, get deal alerts, and instantly save any item they want to come back to later with a text.

About The Positions Contributions

Weight %

Accountabilities, Actions and Expected Measurable Results

70% Copy creation: Pitching, writing, and developing copy for all Picksy social channels

20% Strategic research and data analysis to stay up to date on platform trends and content performance

10% Cross-team collaboration with designers and product to ensure copy and creative work together

Education

The Role’s Minimum Qualifications and Job Requirements

Bachelor’s degree in a related field or equivalent training and/or experience.

Experience

3+ years direct response copywriting
Proven experience writing copy that drives measurable results
Experience crafting copy for a variety of channels, including websites, email, and paid ads
Strong portfolio demonstrating conversion-focused work

Specific Knowledge, Skills, Certifications And Abilities

Strategic and able to translate goals into content that drives signups
Flexible and adaptive to changing priorities; able to organize, multi-task, and prioritize workload to meet deadlines
A proactive, highly collaborative self-starter that’s comfortable partnering across teams and levels
Comfortable operating in a fast-moving, startup-style environment with shifting priorities
Familiarity with shopping and commerce
Strong understanding of customer psychology and consumer behavior
Ability to develop messaging from customer research and insights
Excellent communication and collaboration skills

% Travel Required (Approximate): 0

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $67,000.00 - $80,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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People Inc.

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Copywriter, Picksy