The Social Media Specialist is responsible for developing and executing social media strategies that increase brand awareness, engagement, and customer loyalty across all digital platforms. This role creates compelling content, manages community engagement, analyzes performance metrics, and identifies opportunities to amplify Parker's Kitchen's brand presence through organic and paid social initiatives. The Social Media Specialist collaborates closely with Marketing, Communications, Operations, and community partners to produce innovative content, support company initiatives, and create meaningful customer interactions both online and in person.

This position combines strategic planning, creative content development, performance marketing, social listening, and event support to drive measurable business results while maintaining a consistent and engaging brand voice.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Responsibilities:

Strategy & Planning

Develop social media concepts that will amplify marketing initiatives and support brand values.
Define a consistent brand voice across content, trends, and community management.
Define a reporting framework and consistently measure outcomes with actionable insights.
Build data-driven strategies informed by audience demographics and content performance.
Provide insights on industry benchmarks to set goals and grow engagement and follower counts.
Manage boosted social content, audience segmentation and clearly defined targeting strategies to optimize ad spend.
Provide insights on engagement patterns and industry benchmarks to drive continuous improvement.
Stay up to date with the latest social media trends, platform updates, and best practices in performance marketing.
Develop a structured framework for testing and measurement.
Expand those paid strategies to influencers, paid partnerships, and other social platforms.

Content Creation

Bring concepts and new ideas to life. Create new content from scratch, coordinate with store leadership to film on-site, and edit all footage for distribution across social media channels.
Responsible for creating and curating all creative assets, photography, and motion graphics. Work in partnership with the art department to ensure brand guidelines are met.
Identify and direct talent, including community partners and NIL athletes.

Social Listening & Community Management

Implement a social listening strategy to proactively identify opportunities for trending content.
Insert Parker’s Kitchen into online conversations that are relevant to our customers and local communities.
Address customer comments and messages in a timely and professional manner.
Seize opportunities to turn negative feedback into a brand win through effective community management and interactions.
Work closely with other departments such as customer service, communications, and technical support to resolve customer issues.

Communications:

Support the Outreach & Communications Manager by creating internal newsletters and communications that adhere to brand standards.
Update website content with communications and press releases.
Share communications and press releases on industry channels, such as LinkedIn.

Marketing Events:

Create engaging experiences to support store openings, new market entries, and community partnerships. Build followers and online engagement through in-person touchpoints.
Collaborates and participates in promotional sponsorships and charitable events.

Knowledge, Skills, and Abilities:

Excellent analytical skills
Good communication and interpersonal skills
Critical thinking and problem-solving skills
Keep self-informed of new procedures and operating policies with the company
Earn the trust of others through open, honest communication
Demonstrate and model strong interpersonal skills to handle sensitive and confidential situations and documentation
Maintain a positive and respective attitude
Demonstrate flexible and efficient time management and ability to work independently and prioritize work
Perform other job-related duties as assigned
Customarily exercise discretion and independent judgment
Lead by example in meeting company expectations of performance and behavior in the support center as established in the Employee Handbook
Maintain confidentiality of all company information, is forthcoming in reporting all policy and procedural violations and any wrongdoing to the director of human resources

EDUCATION AND REQUIREMENTS:

Required:

Proficient in Adobe Creative Suite, Canva, and/or Capcut
Professional experience filming and editing for social media
A minimum of 2 years of experience in social media management

Preferred:

Bachelor’s or Associate degree

PHYSICAL REQUIREMENTS

Prolonged periods sitting/standing at a desk and working on a computer
Must be able to lift up to 15 pounds at times

Parker’s is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Parker’s does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state, or local laws.

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Social Media Specialist