Job Title: Social Media Specialist (Power Generation / Utilities)

Location: Houston, TX 77002 (Hybrid – 4 days onsite)

Pay Rate: $36.23 – $39.13/hour on W2

Duration: 12 months (possible extension)

Work Environment: Open office | May require evenings/weekends

Department: Consumer Marketing

Job Overview

The Social Media Specialist will lead organic social content strategy and community engagement across a portfolio of retail brands. This role is responsible for creating impactful, platform-native content that strengthens brand trust, drives engagement, and supports business objectives.

You will own the full lifecycle of social content from ideation to execution while ensuring consistency in brand voice and continuously optimizing performance through data-driven insights.

Key Responsibilities

Social Strategy & Content Development

Develop and execute organic social media strategies aligned with brand and business goals (engagement, retention, revenue)
Plan, create, and publish social content across platforms from concept to launch
Translate marketing and go-to-market campaigns into social-first creative

Content Planning & Execution

Manage social content calendars (organic + paid) ensuring consistency in tone, voice, and cadence
Coordinate with marketing, creative, and project teams for content development and approvals
Continuously test new content formats, messaging, and timing strategies

Community Engagement

Monitor and respond to comments, messages, and interactions across platforms
Ensure all responses are timely, accurate, and aligned with brand and legal guidelines
Escalate sensitive or reputational issues appropriately

Performance & Optimization

Analyze social media performance metrics (engagement, CTR, conversions, sentiment)
Provide actionable insights and optimization recommendations
Track platform trends, cultural moments, and emerging best practices

Collaboration & Innovation

Partner with cross-functional teams (Marketing, Creative, Go-to-Market)
Proactively pitch new ideas, campaigns, and experiments
Contribute to a collaborative and high-performing team culture

Required Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field
3+ years of experience in social media marketing, content creation, or community management
Strong understanding of platforms: Facebook, Instagram, X, TikTok, LinkedIn, YouTube
Experience with social media tools (publishing, analytics, listening, moderation)
Ability to work independently in a fast-paced environment
Excellent written and verbal communication skills
Strong organizational and multitasking abilities

Preferred Qualifications

Experience pitching creative social media campaigns and test ideas
Proven ability to grow and evolve a brand’s social presence
Familiarity with project management tools (e.g., Workfront or similar)
Experience with social listening and monitoring tools
Exposure to energy, utilities, or consumer-facing industries (nice to have)

Physical & Work Requirements

Ability to sit or stand for extended periods
Regular computer and online communication usage
Flexibility to work evenings/weekends as needed

Pacer Group

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