Our client operates at the crossroads of energy and home services, fueled by the vision of a smarter, cleaner future. Committed to developing groundbreaking solutions, they aim to streamline their customers’ lives by providing energy, protection, and smart services for their homes and businesses.

The Social Media Specialist leads organic social content and community engagement across the business portfolio of retail brands. This role helps transform brand‑level social storytelling to be intentional, platform‑native, and impact‑driven, strengthening trust with customers, driving meaningful engagement, and supporting brand‑specific business goals.

This role owns social content planning and execution from ideation through launch and serves as a steward of brand voice and tone across social platforms. Partnering closely with Go‑to‑Market, Marketing and Creative teams, the Social Media Specialist brings a clear creative point of view, proactively pitches new ideas and tests, and continuously evolves social content using performance insights and emerging platform trends.

The ideal candidate is a self‑starter who thrives on a fast‑paced team, exercises strong judgment, and balances creative thinking with operational discipline and data‑backed decision‑making.

Essential Duties & Responsibilities:

Drive organic social content strategy aligned to brand and business priorities, including engagement, retention, and revenue goals
Own social content creation end‑to‑end, from ideation through execution, including briefing, timelines, approvals, and publishing
Develop and manage the organic and paid social content calendar, ensuring consistent voice, tone, and cadence across platforms
Translate broader brand and go‑to‑market campaigns into social‑first creative tailored to each channel, partnering closely with Go‑to‑Market, Marketing project managers, and creative team partners.
Lead day‑to‑day community engagement across social platforms, monitoring comments and messages to strengthen trust and loyalty
Ensure responses are timely, accurate, on‑brand, and aligned with legal requirements, partnering with internal teams to source accurate information
Identify and appropriately escalate reputational or customer-impacting concerns
Analyze social performance metrics (engagement, CTR, conversion, sentiment) and translate insights into clear optimization recommendations
Plan and execute creative experimentation across formats, messaging, timing, and personalization to drive continuous improvement.
Actively monitor platform changes, digital trends, and cultural moments, serving as a subject‑matter expert for organic social best practices while proactively bringing forward new content ideas, tests, and improvements.
Contribute to a collaborative team culture through ownership, accountability, curiosity, and continuous learning

Qualifications:

Proven ability to set creative strategy informed by performance insights, audience behavior, and platform best practices.
Strong understanding of native social platforms: Facebook, Instagram, X, TikTok, LinkedIn, YouTube
Hands‑on experience with social media management tools, including publishing, analytics, moderation and listening tools
Proven ability to operate independently in a fast‑paced environment and move work forward without detailed direction
Ability to balance creative storytelling with responsible community engagement and brand standards
Exceptional written and verbal communication skills
Highly organized and comfortable managing multiple workstreams simultaneously

Preferred Qualifications:

Experience proactively pitching social concepts, formats, or test ideas
Demonstrated ability to evolve a brand’s social presence
Familiarity with Adobe Workfront or similar project management tools
Familiarity with social listening and monitoring tools
Exposure to energy, utilities, or consumer-facing industries preferred but not required

Minimum Requirements:

Bachelor’s degree in marketing, communications, business, or a related field
3+ years of experience in social media marketing, content development, or community management

Working Conditions:

Open office environment
Primary work location: Houston, TX
4 days in office
Reports to the Consumer Marketing function

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Social Media Specialist