obé Social Media Coordinator

New York, NY | Junior Level

In Person: 2x per week

Part-Time: 20 hours per week

About the Role

obé is looking for a Social Media Coordinator to help manage our social channels and bring fresh, creative ideas to the brand.

This person should be familiar with social media and have a strong understanding of what is trending across fitness, wellness, and culture. You’ll work closely with the Senior Director to plan content, come up with new ideas, write copy, manage posting, and make sure obé has a consistent voice across platforms.

You’ll also work closely with the Head of Production and Production team, who will handle the majority of filming and editing. While you should be comfortable jumping in to capture a quick social moment or make a simple edit when needed, this is not a full-time video editing or production role.

We’re looking for someone who is creative, collaborative, organized, and able to move quickly. Most importantly, we want someone who understands social media and can bring ideas to the table.

What You’ll Do

Help manage obé’s social voice across all platforms
Work with the Senior Director to plan upcoming social content
Come up with creative content ideas, recurring series, hooks, scripts, and captions
Manage posting across Instagram, Instagram Stories, Threads, TikTok, and YouTube
Make sure content is posted consistently and follows best practices for each platform
Stay up to date on social trends, fitness and wellness content, creators, and what is happening across each platform
Look at content performance to understand what is working, what we should do more of, and what we should change
Put together monthly social reports covering key metrics, top-performing content, growth, and recommendations
Create clear briefs for the Production team so they know what needs to be filmed or created
Work closely with the Head of Production and Production team on content needs
Help with basic filming or editing when quick social content is needed
Be onsite during production days to capture content with obé talent and identify additional social opportunities
Write social copy and make sure messaging stays consistent with the obé brand
Find creative ways to highlight our instructors’ personalities, expertise, and stories
Identify trends and cultural moments that make sense for obé to participate in
Work with Programming, Production, Marketing, and Talent on larger brand initiatives

Qualifications

1–3 years of experience in social media, content creation, content strategy, or a related role
Strong understanding of Instagram, TikTok, Threads, YouTube, and short-form video
Good instincts for what makes people stop, watch, share, and engage with content
Strong writing skills and an understanding of social copy and brand voice
Creative and excited to bring new ideas to the table
Comfortable managing content across multiple platforms
Able to work quickly and adjust when priorities or trends change
Comfortable reviewing social analytics and using them to improve future content
Organized with strong attention to detail
Comfortable working with talent, Production, Marketing, and senior team members
Comfortable with basic social filming and editing; advanced editing experience is not required
Interest in fitness, wellness, and culture is strongly preferred
NYC-based and available to be onsite Wednesdays and Thursdays, as well as for occasional shoots, events, and other social moments

What Success Looks Like

Success in this role means helping obé build a social presence that feels consistent, creative, current, and true to the brand.

You’ll bring new ideas to the table, keep our channels active and organized, help showcase our talent and their personalities, and pay attention to what is performing well so we can continue improving our content.

Dear Media offers competitive salaries and benefits to all employees. Compensation is determined upon the market in which the position is located, the responsibilities of the position, the experience and skills of the applicant, and other job-related factors.

Dear Media is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Dear Media offers parental and family leave along with generous health and dental benefits for all employees.

obé Fitness

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Social Media Coordinator