Role Overview

We’re looking for a senior, strategic Social Media Lead with 10+ years of experience scaling global B2B tech brands to millions of followers and highly engaged communities. This is not a “manage the channels” role, this is a build, scale, and reinvent mandate.

You’ve done this before. You’ve grown audiences from zero to massive scale, shaped category narratives, and built social engines that directly impact pipeline and brand equity. Now, you’re ready to do it again, this time by designing and operating AI-native social workflows.

This role sits at the heart of the Content Team and at the intersection of AI infrastructure, HPC, and enterprise technology, translating complex innovation into compelling, high-impact social storytelling at global scale.

Key Responsibilities

Global Social Strategy & Leadership

Own and evolve the global social media strategy across all major platforms (LinkedIn, X, YouTube, emerging channels)
Position the company as a category leader in cloud AI
Define and execute audience growth strategies that scale communities into the millions
Lead social as a core business driver, not a support function

AI-Native Content & Workflow Innovation

Design and implement AI-powered content pipelines (ideation, creation, distribution, optimization)
Leverage AI, automation, and emerging tools to 10x content velocity and quality
Continuously experiment with new formats and real-time content systems
Build scalable systems—not one-off campaigns

High-Impact Content & Storytelling

Translate complex technical topics (AI Cloud, HPC, full-stack AI infrastructure) into clear, compelling narratives
Oversee creation of thought leadership, technical storytelling, and executive voice amplification for social channels
Drive always-on content engines and moment-based marketing

Community & Audience Growth

Build and nurture global communities of practitioners, developers, and enterprise buyers
Develop programs that turn audiences into advocates and contributors
Scale engagement strategies that go beyond vanity metrics to meaningful interaction

Cross-Functional Influence

Partner with Product, Developer Relations, PR, and Demand Gen to align messaging and campaigns
Support executive leadership in building high-impact personal brands
Act as a strategic advisor on digital presence and narrative positioning

Performance & Optimization

Define and track KPIs tied to growth, engagement, and business impact
Use data and experimentation to continuously refine strategy
Own reporting frameworks that connect social to pipeline and brand outcomes

Experience

What We’re Looking For

10+ years in social media, digital strategy, or content leadership
Proven track record of scaling global B2B tech brands to millions of followers
Experience in AI, Cloud, HPC, SaaS, or deep tech environments
Demonstrated success building repeatable, scalable growth systems

Expertise

Deep understanding of social platform mechanics, algorithms, and emerging trends
Strong grasp of AI tools and automation in content creation
Experience building AI-native or AI-enhanced workflows
Exceptional storytelling ability, especially for technical audiences

Mindset

Builder mentality: you create systems, not just campaigns
Highly experimental and data-driven
Comfortable operating at global scale and high ambiguity
Equal parts strategist and operator

Bonus Points

Experience growing developer or technical communities
Background working with executive thought leadership at scale
Familiarity with AI video, or generative content systems
Experience managing or scaling distributed/global teams

Why Nscale

At Nscale, we’re a team of builders, storytellers, and technologists who believe in openness, trust, and relentless innovation. You’ll join a company where your voice matters and where creativity meets real impact.

If you love experimenting, collaborating, and making bold ideas go viral this is your next big move.

The range below reflects the base salary for the position. Actual compensation may vary based on job-related factors such as skill set, experience, education, and location. In addition to base salary, this role may be eligible for bonus, equity, and/or commission programs. Nscale may offer a competitive benefits package including medical, dental, vision, flexible paid time off, parental leave, and retirement plan participation.

Salary Range: $90,000 USD - $140,000 USD

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Senior Social Media Lead