Job Description

Working in partnership with the Content Creative Director, the Copy Principal leads the copy function at Rack. This role provides direction and representation for copy across major initiatives (Holiday, 125, and other seasonal and evergreen programs), helps author and drive brand voice alongside broader creative leadership, and owns the systems, standards, and playbooks that bring that voice to life consistently across every campaign, channel, and platform, from a Holiday push to a 15-second Reel.

Automation and AI are already being leveraged for repeatable work and copy banks, allowing this role to spend more time on the work that creates the most impact and requires human expertise: sharp strategy, a voice with real personality, and stories built for social and mid-funnel (MF) video.

A day in the life...

Voice & Systems Leadership

Help author and evolve the brand voice across channels and campaigns, in partnership with the Content Creative Director
Build and maintain scalable copy systems and playbooks that enable consistency at scale
Ensure voice is both distinctive and flexible across formats, audiences, and moments
Maintain fluency in Rack's established voice systems (e.g., Practical Swagger structure, brand copy bank) and evolve them as formats and platforms expand

Messaging & Campaign Strategy

Lead messaging strategy and storytelling for key brand moments (e.g., Holiday, Sales, seasonal campaigns)
Translate business, marketing, and merchandising goals into clear, effective customer-facing copy
Partner cross-functionally to align messaging with broader brand and campaign strategy

Social & Video Storytelling

Write and shape scripts, hooks, and captions for mid-funnel (MF) video and social-first content, adapting brand voice to platform norms (e.g., TikTok, Reels, YouTube Shorts)
Partner with Video and Social/Influencer teams from concept, not after the cut is locked, so story and copy are built together
Track platform storytelling trends and translate what works into brand-appropriate formats
Build a scalable system for social copy variations (hooks, captions, CTAs) that keeps pace with content velocity

Creative Direction & Execution

Guide copy direction across core workstreams, from concept through final execution
Provide clear, actionable feedback to elevate clarity, craft, and creativity
Ensure work is both emotionally resonant and performance-driven

Team Leadership & Influence

Drive alignment, set direction, and bring teams along
Mentor writers and editors, raising the overall standard of voice and craft
Foster a collaborative, high-trust creative environment

AI & Automation Strategy

Lead adoption of AI and automation tools for high-volume, lower-complexity copy work (variations, resizes, localization drafts)
Own the call on what gets automated versus what stays human, building automation into copy workflows without flattening voice
Reinvest the time freed by automation into higher-value work: platform storytelling, voice evolution, and mentorship
Build and maintain prompt libraries, playbooks, and QA systems that keep AI-assisted output sounding like the brand
Partner with Design, Video, Marketing, and Program Management to align the automation roadmap with production needs

Performance & Insights

Use data, testing, and insights (including social/video metrics like hook retention, watch time, and scroll depth) to refine messaging and improve performance
Balance creative quality with measurable business outcomes

You own this if you have...

6+ years of experience in brand copywriting (retail, fashion, lifestyle, or agency preferred)
Strong portfolio demonstrating voice, campaign work, and systems thinking
Ability to learn and apply a structured brand voice system (e.g., Rack's Practical Swagger format and copy bank) quickly and consistently
Experience writing for social and short-form video (scripts, captions, hooks), not just repurposing long-form copy for social
Experience leading messaging strategy across multiple channels
Proven ability to guide teams and influence cross-functional partners
Hands-on experience integrating AI or automation into a copywriting workflow, not just familiarity with the tools
Excellent writing, editing, and presentation skills

Pay Range Details

The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations.

Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience.

$93,500.00 - $155,000.00 Annual

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Benefits

Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:

Medical/Vision, Dental, Retirement and Paid Time Away
Life Insurance and Disability
Merchandise Discount and EAP Resources

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: https://careers.nordstrom.com/pdfs/Ben_Overview_17-19.pdf

A few more important points...

The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

For Los Angeles or San Francisco applicants: Nordstrom is required to inform you that we conduct background checks after conditional offer and consider qualified applicants with criminal histories in a manner consistent with legal requirements per Los Angeles, Cal. Muni. Code 189.04 and the San Francisco Fair Chance Ordinance. For additional state and location specific notices, please refer to the Legal Notices document within the FAQ section of the Nordstrom Careers site.

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