Position Summary

The Content Creator is responsible for creating and executing engaging, multi-channel content across NexCore Group and Experience Senior Living.

This hands-on role brings company stories, projects, people, and priorities to life across social media, email, web, PR, video, internal communications, and other marketing channels. The Content Creator works closely with Marketing and teams across the organization to develop high-quality content that strengthens brand visibility and engagement.

Key Responsibilities

Content Creation & Execution

Create compelling content aligned with NexCore and Experience Senior Living marketing priorities
Produce content from concept through writing, editing, publishing, and distribution
Turn project milestones, business wins, culture stories, recruiting initiatives, and company news into engaging content
Repurpose stories across channels and formats to maximize reach
Maintain consistent brand voice, messaging, and quality
Use AI and emerging tools to support research, ideation, content development, repurposing, and production efficiency

Social Media & Executive Content

Create, schedule, and publish organic social content, with a strong focus on LinkedIn
Develop executive thought leadership and social content
Identify and capture opportunities for timely company, project, and employee storytelling
Monitor content performance and recommend opportunities to improve engagement

Content Production & Campaigns

Create content across social media, email, web, blogs, case studies, newsletters, marketing collateral, video, and multimedia
Write scripts, interview questions, campaign copy, messaging, and creative briefs
Support internal and external marketing campaigns across multiple channels
Partner with design, digital, paid media, PR, and external resources to bring content to life
Adapt content for different audiences, platforms, and business objectives

PR & Communications

Draft press releases, announcements, contributed articles, and other communications
Support PR initiatives, awards, speaking opportunities, and industry recognition
Create internal communications supporting company initiatives, culture, employee engagement, recruiting, and employer brand
Partner with People & Culture and leadership to develop employee and executive communications

Cross-Functional Collaboration

Work with Development, Capital Markets, Operations, Sales, People & Culture, and other teams to uncover stories and content opportunities
Interview subject matter experts and company leaders to develop authentic content
Support ESL community marketing with scalable, reusable content
Manage assigned content deadlines, approvals, and deliverables

Performance & Optimization

Track engagement, reach, traffic, and other content performance metrics
Use performance insights to improve future content
Identify opportunities to repurpose high-performing content across additional channels

Skills, Knowledge, And Expertise

2-4 years of experience in content creation, content marketing, communications, or digital marketing
Exceptional writing, editing, storytelling, and proofreading skills
Experience creating content across social, email, web, long-form, video, and campaign channels
Strong understanding of social media, particularly LinkedIn
Comfortable interviewing executives and subject matter experts
Experience using AI tools to support content creation and production
Ability to translate complex business topics into clear, engaging content
Strong organizational skills and ability to manage multiple deadlines
Experience in real estate, healthcare, senior living, or multi-location environments preferred

Success Profile

Consistently produces high-quality, engaging content across NexCore and ESL
Turns business activity into compelling stories across multiple platforms
Maintains a steady and reliable content cadence
Strengthens social and executive visibility
Effectively repurposes content across channels and audiences
Uses AI and emerging tools to increase content output and efficiency
Proactively identifies stories and follows them through to execution
Brings strong creative ideas while remaining a hands-on producer

Benefits

Compensation: $70,000 - $85,000 / year
Eligible for discretionary benefits: performance bonus
Eligible for standard employee benefit elections: Medical, Dental, Vision, 401K, FSA, HSA, Commuter Benefits, Employee Assistance Program, Life Insurance (employee and dependents), Short-term disability (STD), Long-term disability (LTD), Accidental death & dismemberment (AD&D), vacation days, sick days, and other benefits

Disclaimer

To All Recruitment Agencies – NexCore Group does not accept unsolicited third-party resumes.

NexCore Group knows that when we welcome different points of view, it makes us better, stronger, and moves us boldly forward in becoming a world-class company. That is why we’re proud to be an Equal Opportunity Employer and encourage all qualified talent to apply. Your application will be reviewed regardless of race, religion, gender, sexual orientation, national origin, disability, age, or veteran status.

If you are interested in applying for a position with NexCore Group and need special assistance or an accommodation to use our website, please contact HR@NexCoregroup.com

NexCore Group

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