BACKGROUND

New Park Creative is a place where creativity is valued and celebrated. We are a team of passionate marketers, artists, and visionary thinkers, dedicated to providing innovation in brand marketing. We leverage our deep tactical expertise to craft and share stories that connect and engage with audiences.

We are thoughtful and intentional in the execution of our creative projects, blending our love for brand storytelling and human connection with best practices for tactical execution, including SEO and social algorithms, and UX principles of design.

Our team shares the following values: a passion to create, authenticity, a helping mindset, the desire to surprise and delight, a culture of collaboration, and embracing change. We encourage you to join our extended team as we build something special together!

JOB DESCRIPTION

The Digital Marketing Specialist is a well-rounded marketer confident in supporting the management and execution of sales and marketing activities.

This role will include the creation, oversight, and execution support of client and internal marketing strategies.

A deep understanding of digital marketing channels, platforms, engagement tactics, and algorithms is required. This role is responsible for keeping up-to-date on current marketing trends and technologies, and working closely to bring creativity and tactical expertise into marketing and creative strategic planning on behalf of each client.

The Digital Marketing Specialist is responsible for providing support in the overall execution of marketing strategy and supporting marketing team members in the development of brand narrative, email marketing campaigns, and content management.

An understanding of data analytics is required to measure, report, and advise on the success of our work and overall strategic direction.

RESPONSIBILITIES

Working for a creative agency is fun, rewarding, and exciting. Here’s what to expect from the day-to-day within this role:

Manage client accounts and communications, taking ownership of executing daily marketing responsibilities
Work collaboratively across core areas of the business, including marketing, creative, and operations teams
Supervise and develop talent within the marketing team
Lead team meetings, workshops, or other activities, lead by example, and demonstrate company values
Lead client growth by providing input, oversight, or creation of brand or marketing strategy
Review, assess, and apply key insights from data and analytics to aid in client account development
Account management and execution of digital tactics on websites, email marketing, social media
Meet with company leadership to report, inform, and improve strategic decision making

QUALIFICATIONS

We’re looking for an individual who is creative and passionate about using their talents for good. Here are some other qualifications necessary for someone to thrive in this role:

General experience across a broad stack of tools and platforms, from Sprout Social to Hubspot, Mailchimp, etc.
Adobe or Figma experience
Deep understanding of digital marketing channels and tactics
Experience working with client accounts, including prompt, friendly, energetic communication
Exceptional writing skills
Demonstrate management proficiency and leadership skills
Ability to project manage and/or work directly with clients
Confidence and excitement in your creative ideas
Great communication and attention to detail
Certification in relevant industry tools and platforms a bonus

TOOLS & PLATFORMS

We know there are dozens of platforms in every marketer’s toolkit, so instead of listing them all, here are a few we use pretty regularly:

Social - LinkedIn, Twitter, Facebook, Instagram, Eventbrite, TikTok
Creative - Adobe CC, Photoshop, Canva, Figma or similar
Communications - Monday.com, Slack, Google Drive
CRM / Email - Hubspot, Salesforce, Mailchimp, Campaign Monitor
Web / CMS - Wordpress, Elementor, Squarespace
Reporting - Google Analytics, Search Console, Looker Studio, DashThis

DETAILS

Contract, potential to full-time hire
$40 – $55 per hour
10-15 hours per week
Hybrid, reporting to Hartford office as needed to support team collaboration or client meetings.
Experience 6-10+ years required

New Park Creative

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Marketing Specialist - Contract