Company Overview

At UpStar Nutrition, we're on a mission to redefine what better-for-you indulgence looks like in the frozen dessert category. We believe consumers shouldn't have to choose between incredible taste and exceptional nutrition, which is why we create innovative frozen treats that deliver on both.

Our growing portfolio includes two exciting brands:

Keto Pint – the category-leading brand that helped pioneer the better-for-you frozen dessert space with delicious zero added sugar, keto-friendly ice cream and frozen novelties.
'ndulge – our next-generation high-protein frozen dessert brand, created for today's consumer who wants premium taste, exceptional nutrition, and products that fit an active lifestyle.

As an entrepreneurial, fast-growing company, we move quickly, think creatively, and challenge ourselves to continuously raise the bar. We are passionate about building meaningful partnerships with our retail customers, delivering category growth, and creating products that consumers genuinely love.

Joining UpStar Nutrition means becoming part of a collaborative, high-performing team where every individual has the opportunity to make a meaningful impact. We value curiosity, accountability, innovation, and a willingness to roll up your sleeves to help build something special. If you're excited by growth, enjoy solving problems, and want to help shape the future of better-for-you frozen foods, we'd love to meet you.

About the Role

At UpStar Nutrition, execution matters just as much as strategy. We're looking for a high-performing, proactive Community Engagement Manager to drive community marketing opportunities, resulting in increased brand exposure, customer engagement, household growth, and top-line sales. In doing so, this team member will be pivotal in scaling the organization and navigating the culture and headwinds of a rapidly growing, emerging organization and brand.

Key Responsibilities

Influencer Marketing: Lead end-to-end influencer marketing strategy and execution through product seeding programs and PR box deliveries to drive brand awareness and authentic advocacy on social media. From creator identification, outreach, tracking, and reporting, you own the initiative to get our product in front of as many people as possible to drive sales and marketing KPIs.
Community & Social Media Management: Establishing our presence online by interacting with the community in the best way possible. From managing the content calendar, creating and editing content, responding to comments, answering DMs, and engaging with creators, you’re the one that connects us to the community while maintaining our brand voice and aesthetic.
SMS & Email Marketing: Build and manage an SMS/email marketing strategy to grow and engage the subscriber base within our target demographic.
Customer Service Management: Respond to customer inquiries across all channels and maintain accurate records for cross-functional communication.
Product Reviews: Create a review acquisition strategy to drive trial and feedback across high priority channels for real customer feedback and continued innovation.
Event & Field Marketing: Attend and coordinate in-person events, sample opportunities, tradeshows, and large-scale consumer activations to drive brand affinity with target audiences in key markets. Work closely with the Sales team to activate audiences in key points of distribution.
Reporting & Strategic Insight: Own weekly engagement and seeding reports, presenting insights and recommendations to leadership.

What We're Looking For

2–4 years of experience in community management, influencer marketing, brand partnerships, or social media, ideally in food and beverage/CPG
A genuine people person who's energized by engaging with consumers and building relationships with the communities we serve
A genuine connection to health, wellness, fitness, and the community we serve
BS/BA in Marketing, Communications, Business or a related field preferred.
Experience building or growing creator/ambassador programs, brand partnerships, or co-marketing campaigns
Deep fluency in Instagram and TikTok. You understand the platforms, formats, and culture, and have a real instinct for what makes people stop scrolling and engage
Excellent writer with a strong instinct for brand voice and tone
Proven ability to run a program independently including creating a strategy, running logistics, and executing in a timely manner
Comfortable thinking about community marketing strategically. You can connect seeding, sampling, and activations back to what actually drives trial in key distribution points
Comfortable owning a project from start to finish and operating with autonomy in a small, fast-moving company, and confident bringing your own point of view to how the brand shows up
Knowledge of Microsoft Office tools (Excel, Powerpoint, Word, etc.)

Nice to Have

Experience in the food/beverage or CPG industry
Familiarity with content creation applications
Comfortable capturing and appearing in short-form content
Familiarity with social scheduling and seeding platforms
Tech-savvy and comfortable picking up new tools quickly

How to Apply

Please send your resume and a message on why you think you’d be the best Community Engagement Manager to Nikita, at nrichey@ketofoods.com. We look forward to your submission and reviewing your application!

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