Description

JOB TITLE:

Social Media Recruitment Manager

Dept/Div

Customer Experience

Supervisor

Senior Director, Communications Support and Distribution

WORK LOCATION:

2 Broadway, New York, NY 10004

Hours Of Work

9:00 am - 5:30 pm (7.5 hours/day, or as required)

FULL/PART-TIME

FULL

Salary Range

$85,108 - $95,747

Deadline

Until filled

This position is eligible for telework which is currently one day per week. New hires are eligible to apply 30 days after their effective date of hire.

Opening

The Metropolitan Transportation Authority is North America's largest transportation network, serving a population of 15.3 million people across a 5,000-square-mile travel area surrounding New York City, Long Island, southeastern New York State, and Connecticut. The MTA network comprises the nation’s largest bus fleet and more subway and commuter rail cars than all other U.S. transit systems combined. MTA strives to provide a safe and reliable commute, excellent customer service, and rewarding opportunities.

Approved AI Disclosure Language

AI-Enabled Recruiting Tools

The MTA may use AI-enabled recruiting tools as part of the recruiting process for this position. Jobvite Talent Fit, an Automated Employment Decision Tool (AEDT), uses artificial intelligence to compare information in your resume and application materials against the qualifications, skills, experience, and requirements identified in this job posting to assist recruiters in evaluating candidate qualifications. Jobvite Auto Talent Rediscovery is an AI-enabled sourcing tool that evaluates previously submitted candidate profiles and application materials maintained within the MTA's Jobvite recruiting system to identify individuals whose qualifications may align with current job opportunities and who may be considered for outreach and invitation to apply. These tools assist recruiters and do not make employment decisions. All employment decisions include independent human review. Additional information about Talent Fit and the applicable bias audit is available atTalentAcquisitionAISupport@mtahq.org.

You may opt out of AI-assisted evaluation by submitting a request to TalentAcquisitionAISupport@mtahq.org.

Job Summary

As a part of the Customer Communications team, the Social Media Recruitment Manager develops and executes social media and digital recruitment strategies designed to attract, engage, and connect talent with career opportunities across the organization. This role leverages social platforms, digital campaigns, and targeted outreach to build awareness of career opportunities, strengthen talent pipelines, and support recruitment efforts across a broad range of professional, technical, skilled trades, operational, and other critical roles. The ideal candidate brings expertise in social recruiting, digital engagement, relationship building, and using creative content and emerging platforms to reach both active and passive talent.

Responsibilities

Develop and execute a social media recruitment strategy and targeted campaigns aligned with organizational hiring priorities and workforce needs to increase awareness of career opportunities and engage both active and passive talent.
Partner with Talent Acquisition, HR Business Partners, Exams teams, and other key stakeholders to identify priority roles, hard-to-fill positions, and emerging talent needs that would benefit from targeted social media and digital outreach.
Develop and manage engaging recruitment content and company recruitment pages that highlight career opportunities, employees, workplace culture, career pathways, and the employee experience, while maintaining a strong employer brand and engaging with prospective candidates through social media and messaging platforms.
Support recruitment campaigns for career events, hiring initiatives, and other talent programs.
Identify new and emerging social platforms, digital channels, and recruitment trends that can expand the organization’s reach. Develop relationships with online communities, industry groups, schools, workforce partners, content creators, and other external organizations that can strengthen talent pipelines.
Use targeted outreach strategies to engage new and underrepresented talent pools and broaden candidate reach.
Create content that serves MTA strategic objectives, enhances the organization’s brand and reputation, and educates customers and other critical stakeholders.
Track and analyze social recruitment metrics, including reach, engagement, traffic, candidate conversion, and campaign performance, and use the data to adjust strategy. Align with the People Department to better measure hiring statistics and the correlation/impact of social media recruitment measures.
Serve as a social resource for internal stakeholders, providing guidance, best practices, and recommendations on how to effectively use social media to inform, engage, and inspire stakeholders/audiences.
Proactively manage and monitor the day-to-day social media presence of the MTA, including crafting updates and planning strategic campaigns.
Provide quick responses to major incidents and newsworthy events with accuracy and precision, tracking feedback from multiple sources, and keeping stakeholders informed. Escalate urgent issues to senior leadership as needed.
Ensure content adheres to all MTA social media policies, protocols, and guidelines.

Required Knowledge/Skills/Abilities

Exceptional listening, writing, and verbal communication skills.
Expertise in designing, developing, and delivering digital content for social media, web, and live events.
Demonstrated ability to develop social media strategy that builds and engages audiences.
Demonstrated ability to gather, assess, and distill complex information and create messaging for diverse audiences.
Ability to think quickly and critically, exercising sound judgment in managing multiple issues/projects with varying degrees of complexity each day.
Ability to balance competing priorities efficiently in a high-pressure environment with little oversight.
Close attention to detail and strong organizational skills.
Ability to create content that is sensitive to the political context in which the MTA exists, exercising careful decision-making, judgment, and problem-solving.
Audience-focused approach to understand and be empathetic to their needs, preferences, and problems.

Required Education And Experience

Bachelor’s Degree in Arts/Sciences (BA/BS) in Communications, Business, Human Resources, Marketing, or a related field from an accredited college. An equivalent combination of education and experience may be considered in lieu of a degree.
Minimum 5 years of social media, marketing, or related field experience.

The Following Is/are Preferred

Minimum 1 year of recruitment, preferably in the transportation industry.
Flexible worker who collaborates well with peers and fosters a positive workplace.
Strong knowledge of the MTA's transportation network and services, or the ability to master it.
Familiarity with the MTA's policies and procedures.

Other Information

May need to work outside of normal work hours (i.e., evenings and weekends)

Travel may be required to other MTA locations or other external sites.

According to the New York State Public Officers Law & the MTA Code of Ethics, all employees who hold a policymaking position must file an Annual Statement of Financial Disclosure (FDS) with the NYS Commission on Ethics and Lobbying in Government (the “Commission”).

Equal Employment Opportunity

MTA and its subsidiary and affiliated agencies are Equal Opportunity Employers, including those concerning veteran status and individuals with disabilities.

The MTA encourages qualified applicants from diverse backgrounds, experiences, and abilities, including military service members, to apply.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Metropolitan Transportation Authority

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Social Media Recruitment Manager