About Mpg

Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.

At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400+ strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.

Position Overview

We are seeking a creative, strategic, and detail-oriented Junior Copywriter to join our social creative content team. This role is responsible for developing compelling, on-brand copy (for multiple brands) across a wide range of formats—including social video scripts, static content, email campaigns, and integrated marketing initiatives. The ideal candidate understands how to tailor messaging for different platforms and audiences while maintaining a consistent brand voice. This position reports to the Senior Copywriter.

This is a hybrid position, three days a week in office (Mondays, Wednesdays, Thursdays), based in downtown Los Angeles, California.

Key Responsibilities

Write engaging, platform-specific scripts and hooks for short-form and long-form video (TikTok, Instagram Reels, YouTube and YouTube Shorts, Meta Ads).
Develop copy for static posts, carousels, captions, and digital ads.
Write and optimize email campaigns, including subject lines, body copy, and CTAs.
Contribute to brand voice development and ensure consistency across all touchpoints.
Partner with designers, strategists, and marketers to brainstorm and execute creative concepts.
Review and refine copy to ensure clarity, accuracy, and alignment with brand standards.

Skills & Experience

2–3+ years of copywriting experience, preferably in marketing, advertising, or media.
Strong portfolio showcasing work across social, video, blog, email, and campaign copy
Deep understanding of social media platforms and content trends.
Ability to write in multiple tones and styles (and for multiple brands) while maintaining brand consistency.
Strong collaboration and communication skills, with the ability to speak and present ideas to client.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Working knowledge of Slack, Clickup, and Microsoft Office a plus.

Why You'll Succeed

Produce high-quality copy for social media, ads, emails, and video scripts on time.
Write copy that drives strong engagement, click-through rates, and conversions.
Contribute new ideas, hooks, and variations for A/B testing and campaign optimization.
Work effectively with designers, strategists, and marketing teams to execute campaigns.
Maintain consistent brand voice with minimal errors and revisions

Compensation

The expected base salary range for this position is $45,000 - $60,000 annually, depending on experience, skills, and qualifications. In addition to base salary, this position may be eligible for performance-based bonuses and other compensation programs.

Benefits

MPG offers a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.

Diversity and Inclusion

MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.

Market Performance Group

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