Company Description

Markeltree is a strategy-led AI and product engineering firm based in Miami. We work with founders and product teams to design, build, and scale AI-powered software — from early MVPs to production-ready platforms.

Our work focuses on practical AI applications, automation, and modern software systems built for real-world use. We prioritize clarity, strong product thinking, and execution that supports long-term growth. Markeltree operates as a hands-on partner, not a generic service vendor, working closely with teams to turn complex ideas into focused, scalable products.

Role Description

This is a part-time, on-site role for a Digital Marketing & Social Media Lead located in Wynwood, Miami.

Schedule: Monday–Friday, 12:00 PM – 5:00 PM.

This role is on-site only. No remote work.

The Digital Marketing & Social Media Lead will own content strategy, creative execution, paid media performance, storytelling videos, newsletters, LinkedIn case studies, and webinars. This role is responsible for awareness and demand creation through high-quality, ad-ready content across organic and paid channels.

This role does not own sales, deal closing, outbound operations, or marketplace bidding. It owns execution, performance, and brand authority.

The ideal candidate is senior, hands-on, comfortable working closely with leadership, and able to translate technical concepts into clear, compelling content.

Key Responsibilities

Develop and execute organic and paid social media strategies across LinkedIn, Meta (Facebook & Instagram), X (Twitter), and TikTok
Plan and manage monthly content themes aligned with AI products, custom software, MVPs, and automation
Build and maintain a rolling 30-day content calendar
Write and publish social posts, newsletters, and LinkedIn case studies focused on process, outcomes, and product thinking
Create storytelling-driven video concepts and short-form video content
Plan, promote, and conduct educational webinars focused on AI, automation, and product strategy
Own paid media strategy and execution across Meta, LinkedIn, and Google Ads
Manage creative testing (hooks, formats, CTAs) and scale high-performing content
Monitor performance metrics (CTR, CPC, CPL, engagement) and produce monthly performance reports
Collaborate with internal design and development teams to align messaging and creative direction

Qualifications

Proven experience in digital marketing and social media for tech, software, or AI-focused companies
Strong expertise in content strategy, paid media, and performance optimization
Excellent writing and communication skills (short-form, long-form, and storytelling)
Hands-on experience with Meta Ads, LinkedIn Ads, and Google Ads
Comfortable creating or leading on-camera content and webinars
Strong analytical skills and experience using performance and analytics tools
Highly organized with strong project management capabilities
Professional degree in Computer Science or a related technical field
Calm, strategic approach — no hype-driven marketing

Markeltree

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Digital Marketing & Social Media Lead