Social Media & Employer Brand Specialist

Location: Hybrid (Office Tue-Thu, Remote Mon/Fri)

Job Type: Full-Time

Job Summary

Our Company is hiring a creative, culturally-tuned Social Media & Employer Brand Specialist to lead always-on content and strategy across our channels, strengthening our employer brand while supporting the Digital Marketing Lead on recruitment marketing initiatives.

Responsibilities

● Maintain a consistent daily presence across LinkedIn, Instagram, TikTok, Facebook, YouTube Shorts, Pinterest, and emerging platforms

● Plan, film, edit, and publish short-form video (Reels, TikToks, Shorts) covering career advice, hiring trends, and success stories

● Track trending topics, formats, and sounds relevant to recruitment and workplace culture

● Maintain a content calendar, sharing plans 1-2 weeks ahead

● Build monthly content strategies supporting talent acquisition and employer branding

● Cover career fairs, hiring expos, and recruitment events live, with same-day publishing

● Prepare shot lists and interview questions ahead of events

● Capture authentic behind-the-scenes culture and success-story content

● Manage relationships with creators, influencers, and brand ambassadors end-to-end

● Write creative briefs for designers, photographers, and videographers

● Coordinate production schedules and creative delivery

● Monitor and respond to comments/DMs professionally

● Track KPIs (reach, engagement, applications, conversions) and report monthly

● Support the Digital Marketing Lead across website, job boards, email, CRM, and ATS channels

● Serve as point of contact for marketing vendors and agencies

● Maintain brand consistency across digital assets and campaigns

Our Service Portfolio

● Permanent Recruitment

● Temporary & Contract Staffing

● Executive Search

● Recruitment Process Outsourcing (RPO)

● Employer Branding & Talent Marketing

Qualifications

● Willingness to travel to career fairs and industry events

● 0-1 year of social media experience, ideally in staffing/HR/professional services

● Demonstrated short-form video creation and editing ability

● Skilled at spotting and producing trend-driven content quickly

● Experience managing influencer/creator partnerships

● Strong creative writing and briefing skills

● Experience directing content production and external teams

● Proficient in CapCut, Premiere Pro, Final Cut Pro, or similar

Benefits

● Competitive salary with performance bonuses

● Medical, dental, and vision

● Hybrid flexibility

● Chance to shape a growing company's digital presence

● Ongoing training and access to recruitment technology

● Collaborative, inclusive culture

Mallow Hire

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Social Media & Employer Brand Specialist