Freelance Social Media Content Creator

Les BBQ | Contract / Freelance

Remote + Onsite Content Days as Needed

Les BBQ is looking for freelance content creators to help produce high-performing short-form content focused on driving:

* eCommerce sales

* Catering inquiries

* Brand awareness

* Customer engagement

* Organic social media growth

This is not a “food influencer” role.

We are looking for creators who understand how to create content that converts attention into customers.

Our content should feel:

* bold

* cinematic

* authentic

* high-energy

* personality-driven

* conversion-focused

Texas in Everywayyy.

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Project Scope

Initial project includes:

30 pieces of short-form content

for:

* Instagram Reels

* TikTok

* Facebook Reels

* YouTube Shorts

This project may evolve into a long-term relationship based on:

* performance

* creativity

* consistency

* conversion results

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Primary Objectives

Content should help drive:

* Online BBQ orders

* Catering bookings

* Website traffic

* Email/SMS signups

* Customer retention

* Community engagement

The goal is profitable attention and measurable growth.

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Content Types

Creators should be able to produce content across several categories:

Conversion Content

* Product-focused videos

* Unboxings

* Food reactions

* Order-focused hooks

* Strong call-to-action videos

Catering & Events Content

* Catering setups

* Event recaps

* Crowd reactions

* Corporate/event food experiences

* Large-scale service moments

Brand Storytelling

* Founder/team moments

* Behind-the-scenes

* Business-building content

* Personality-driven storytelling

Community & Lifestyle Content

* Gym/sports crossover

* Team culture

* Customer interactions

* Humor and trend adaptation

* Utah/Texas brand personality

Educational Content

* BBQ education

* Meat knowledge

* Reheating tips

* Smoking/process videos

* Product education

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What We’re Looking For

* Strong short-form editing ability

* Ability to create hooks that stop scrolling

* Understanding of social media trends and pacing

* Ability to capture cinematic food content

* Experience creating conversion-focused content

* Comfortable filming in fast-paced environments

* Self-starter mentality

* Strong storytelling instincts

⸻

Ideal Creator

You understand the difference between:

* content that gets views

and

* content that drives revenue.

You know how to create:

* urgency,

* appetite,

* emotion,

* and engagement.

You can make people feel hungry through a phone screen.

⸻

Compensation

Project-based freelance compensation.

Potential for:

* recurring monthly work

* long-term creator partnerships

* performance-based opportunities

⸻

About Les BBQ

Les BBQ is a fast-growing Texas-style BBQ brand based in Utah with a rapidly growing national audience, eCommerce business, restaurant operation, and catering presence.

We are building a nationally recognized BBQ brand through:

* exceptional food

* strong storytelling

* bold branding

* and relentless execution

Les BBQ

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