ABOUT THE ROLE

Latitude 26 Media is a boutique, video-first marketing agency. We're looking for a freelance paid media specialist to manage ad strategy for a multi-location healthcare client. Our in-house team handles day-to-day execution in the ad platforms, while you provide the strategy, direction and QA.

ENGAGEMENT

Monthly project fee of $1,500 for up to 20 hours a month ($75/hr). Remote, freelance or contract. This is a fixed scope. After 90 days, there is strong potential for additional work across other Latitude 26 accounts.

WHAT YOU'LL OWN

- Google Ads strategy and optimization: search strategy, campaign structure, bidding, budgets, keywords and search terms

- Light Meta oversight: campaign and audience recommendations, a read on creative performance, and budget guidance

- Monitoring conversion tracking and data quality, including flagging compliance concerns in a healthcare setting

- Direction and QA for our internal team's in-platform execution

- A prioritized fix list in month one, based on a review of current account health

- Making platform changes directly when it protects performance or moves work forward faster

COMMUNICATION AND REPORTING

- A 30-minute call with the Latitude 26 team every other week

- Async updates by Google Chat or email between calls, with a response within one business day

- A monthly paid media summary built into our existing client report

- Occasional client meetings as needed, coordinated through Latitude 26

OUT OF SCOPE (quoted separately and approved in advance)

- Tracking rebuilds or new technical implementations

- Landing page development

- Creative production

- Any work beyond 20 hours in a month, billed at $75/hr only with prior approval

REQUIREMENTS

- Previous paid media work in healthcare is required. Applications without healthcare experience will not be considered.

- Hands-on Google Ads experience, with Meta as a strong secondary skill

- Working knowledge of HIPAA considerations for ad tracking and data

- Comfort directing someone else's execution rather than doing all of it yourself

- Consistent, proactive communication. This matters to us as much as technical skill.

A PLUS

- Experience in other regulated industries (finance, legal, insurance, pharma)

TERMS

Client accounts and assets remain the property of the client and Latitude 26. If the engagement ends, we expect a clean handoff of access and documentation.

Latitude 26 Media

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Freelance Paid Media Specialist, Healthcare