Position: Social Media Content Creator (Instagram & TikTok)

Company's industry: Women's apparel

Location: Candidates MUST be based in NYC

NOTE: show us your creative world—include your Instagram and/or TikTok profiles on your resume so we can get a feel for your style and fit.

About the company:

Is an underwear brand built for bold, powerful women. We’re here to redefine comfort,

confidence, and what strength looks like from the inside out. Our mission is to empower women

to move freely, live loudly, and feel good in their own skin (and underwear) through solution-based comfortwear.

The Role:

We’re looking for a highly creative, strategic, and hands-on Social Media Content Creator to own and lead the company’s organic social presence end-to-end.

This is not a traditional content production role or freelance-style position. We’re looking for someone deeply embedded in the brand—a true owner who understands the company’s voice, audience, and positioning, and makes decisions with that lens every day.

You will be responsible for building, shaping, and scaling our organic social strategy, while also being the person who brings it to life on camera and behind the scenes.

The ideal candidate is someone who is fully committed to one brand, lives and breathes social media, and is excited to become a recognizable face and voice of our brand.

What You’ll Do:

Own Organic Social Strategy

Define and evolve the company’s social media strategy across Instagram and TikTok
Develop content pillars, storytelling angles, and creative direction
Identify opportunities for growth, engagement, and brand positioning

Create & Execute Content

Concept, film, and edit short-form video content (Reels & TikToks)
Act as on-camera talent when relevant, representing the brand authentically
Ensure content feels native, engaging, and aligned with current trends

Drive Growth & Performance

Own key social metrics (engagement, reach, follower growth, conversions)
Analyze performance and continuously optimize content strategy
Test new formats, hooks, and storytelling approaches

Lead Creative Direction & Collaborations

Identify and source creators for collaborations and campaigns
Decide when to feature external creators vs. in-house content
Stay ahead of cultural and platform trends, translating them into brand-relevant content

Partner Cross-Functionally

Collaborate with the Social Media Director and broader marketing team
Align content with product launches, campaigns, and brand initiatives

What We’re Looking For:

Ownership mindset: You think like a brand builder, not a task executor
Deep social expertise: Strong understanding of TikTok and Instagram ecosystems
On-camera confidence: Comfortable being the face and voice of the brand
Creative + strategic balance: You can both ideate and execute at a high level
Content creation skills: Filming and editing using tools like CapCut, InShot, or similar
Trend fluency: You’re early to trends and know how to adapt them authentically
Full commitment: Excited to go all-in on one brand (not freelancing across multiple clients)
Self-starter mentality: Able to operate independently and make decisions

Bonus If You:

Have worked with fashion, lifestyle, or body-positive brands
Have photography or design skills

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Social Media Content Creator (TikTok & Instagram)