Company Description Lane Boots, founded in 2007, is a fashion-forward footwear company known for high-quality, stylish, and comfortable boots. The brand focuses on unique designs that help individuals look and feel their best, promoting happiness, confidence, and pride. Lane Boots believes that a single pair of boots can have a sincere and positive impact on someone’s life and personal style. The team is passionate about crafting products that add attitude to wardrobes and bring joy to customers, and is excited to share this passion with a growing community of boot enthusiasts.

Role Description This is a full-time, on-site Social Media & Influencer Manager role based in Dallas, TX. The person in this role will manage and grow Lane Boots’ presence across social platforms, including planning and publishing content, optimizing posts for engagement, and monitoring performance metrics. Day-to-day responsibilities include developing and executing social media campaigns, coordinating influencer partnerships, managing content calendars, and collaborating with internal teams on brand messaging and product launches. The Social Media & Influencer Manager will engage with online communities, respond to comments and messages, and identify opportunities to strengthen brand awareness and customer loyalty. This role will also stay current on social media trends and best practices to continually refine strategy and drive measurable results.

Qualifications

Candidates should possess strong Social Media Marketing skills and experience with Social Media Optimization (SMO) to grow and engage audiences.
Candidates should possess solid Content Strategy skills to plan campaigns, manage content calendars, and align social content with overall brand goals.
Candidates should possess clear, concise Writing and Communication skills for social posts, influencer outreach, and cross-functional collaboration.
Candidates should possess familiarity with analytics tools and basic data interpretation to track performance and optimize campaigns.
Relevant qualifications include prior experience managing brand social channels, influencer programs, or digital marketing campaigns in fashion or consumer brands.
Additional beneficial qualifications include creativity, strong visual sense, attention to detail, and the ability to work on-site in a collaborative, fast-paced environment.

Lane Boots

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Social Media & Influencer Manager