Creative Strategist

Remote | Contract | 10–20 hrs/week

We’re looking for a sharp, creative-minded UGC Creative Strategist to help concept, script, and guide high-performing ad creatives for paid social (Meta, TikTok, YouTube, etc.). You’ll blend research, storytelling, and a pulse on social trends to develop ideas that actually convert.

About Us

Kraken Ads is a full-service performance creative and media agency that helps brands grow with

UGC-first ad strategies. We handle everything from creative direction and production to full media management-all 100% human, no AI shortcuts. Our projects span multiple industries, from consumer brands to tech, wellness, lifestyle, and beyond.

What You’ll Do

Develop creative strategies for UGC and paid social campaigns across various industries
Research competitors, trends, and hooks to inspire high-performing ad concepts
Write compelling scripts, hooks (visual + verbal), and b-roll shot lists
Collaborate on talent casting and ensure alignment with each brand’s tone and audience
Provide creative direction for shoots and creator feedback
Work closely with our editor, graphic designer, creators, and project manager
Review performance results to identify creative learnings and new test angles
Stay on top of social and cultural trends shaping modern advertising

What We’re Looking For

1–3+ years of experience in creative strategy for UGC or paid social (Meta/TikTok/YouTube)
Strong copywriting instincts and understanding of performance-driven storytelling
Ability to craft thumb-stopping hooks and storylines
Experience writing ad scripts or briefing creators
Sharp eye for pacing, visuals, and tone
Portfolio or examples of successful UGC or paid social ad work
Self-starter who’s organized, curious, and passionate about creative strategy

Nice to Have

Experience across a variety of verticals (B2C, B2B, tech, service, etc.)
Familiarity with performance metrics like CTR, hold rate, or ROAS
Understanding of short-form content trends and creator marketing

Details

Type: Contract
Hours: 10–15 hrs/week (fluctuates by project)
Location: Remote
Reports to: Creative Director
Payment: $45/hr

Kraken Ads - UGC & Paid Ads Agency

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Creative Strategist