Meet Us: King Arthur Baking Company has been sharing the joy of baking since 1790. Headquartered in Norwich, Vermont, we’re the ultimate baking resource – providing education, inspiration, and the highest quality products, all while fostering connections and community through baking. Our superior flours and mixes are available in supermarkets nationwide, and our direct-to-consumer business – website and retail stores – offers an even wider selection of specialty baking ingredients, mixes, gluten-free products, baking tools, and more. We bring baking education to millions of bakers through our cookbooks, podcast, recipe app, website, and baking school. We’re proud to be 100% employee-owned, which means everyone who works here has a real voice and a shared stake in what we do. This creates a strong sense of community built on trust, teamwork, and love of baking. As a benefit corporation, we’re committed to the best interests of all our stakeholders - employees, our local communities, our broader community of bakers, and our planet. Join us and help spread the joy of baking. King Arthur – where, as an employee-owner, your passion and ideas can truly make a difference.

The Position: The Seasonal Digital Engagement Specialist I is responsible for ongoing customer engagement related to King Arthur Baking’s digital channels: website content, social media, and additional platforms. This role’s primary goals are to ensure that the King Arthur Baking brand resonates positively with new and existing fans, and that digital marketing initiatives are supported in online conversations. This position is part of the Editorial & Education Team and works closely with other teams including but not limited to Customer Support, Digital Marketing, and Test Kitchen.

The Benefits: As a seasonal employee, you will be eligible to receive generous discounts in our retail store, including free bread and flour each month. You will also be eligible to receive a 10% retention bonus upon the successful completion of your assignment.

The Location: Remote

The Schedule: There are two seasonal openings available.

The full-time position is 40 hours a week with an expected end date in mid-January 2027. The ideal schedule is Tuesday through Saturday 10AM – 6PM EST.

The part-time positions is 20 hours a week until mid-January 2027 at which point it will increase to 30 hours a week until mid-February. The ideal schedule includes availability Sunday 10 AM -2 PM EST and Monday through Thursday 8AM – 12 PM EST.

The Pay: $20.17 to $24.55 per hour worked; commensurate with experience.

Essential Duties And Responsibilities

Monitor and respond to KABC audiences on social media and other online platforms; answering questions, amplifying positive comments, de-escalating sensitive situations, and proactively engaging others in ways that support and draw positive attention to the KABC brand and our campaigns.
Answer basic baking and product questions from our audience and moderately challenging questions with help from Digital Engagement Team Lead, Digital Engagement Specialist II members, and/or other relevant team members as needed.
Additional tasks and responsibilities as necessary.

Experience And Education

Bachelor’s degree or comparable professional experience in communications, marketing, public relations, or related field.
Degree or certification in baking and/or pastry, or comparable experience in a professional kitchen setting.
Comfort with and practical knowledge of from-scratch baking.

Competencies

Communication: Exceptional writing skills, including grammar, spelling, the ability to convey complex ideas and concepts, and an aptitude for creatively connecting with an audience. Aptitude for recognizing tone and context, and ability to represent the King Arthur brand appropriately in conversation. Effective communicator who listens and respects others’ points of view.
Technical Skills: Web savvy, including comfort and confidence managing social media platforms, online tools, and mobile apps.
Time management and Efficiency: Ability to work at a rapid pace and with high volumes of messages without sacrificing quality in responses.
Teamwork and Collaboration: Participate in team problem solving and decision making. Think and act strategically, understand how one’s role contributes to the larger outcomes.

Success Factors

Open to change, recommends actions for continuous improvement.
Provide exemplary customer service to both internal and external customers.
Set high standards for oneself, meet deadlines.
Learn from mistakes, be receptive to feedback.
Maintain a positive attitude.
Love and understanding of baking with the ability to answer home baker’s recipe questions.
Ability to give and receive feedback in a positive, constructive manner.
Genuine enthusiasm for all things King Arthur Baking.

Physical Requirements/Work Environment/Safety

Physical requirements

Ability to remain stationary for extended periods of time.

Work environment

Remote work environment that meets KAB standards for work. Indoor office space where most work is performed at a desk with a monitor that can be adjusted for standing or sitting.

Safety

Understand that safety is the responsibility of everyone at the organization.
Responsible for providing a safe and ergonomically sound work environment, identifying unsafe conditions and correcting these conditions immediately.
Engage in safety and compliance training programs and encourage 100% team participation in same.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

It is the responsibility of every employee to contribute to a positive and safe work environment through cooperative and professional interactions with co-workers, customers, and vendors. As a proud Benefit Corporation, King Arthur Baking expects our employees to adhere to company-wide green norms and remain educated on company impact campaigns.

There's room for you at our table. Apply today!

Equal Employment Opportunity Employer

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors protected by law. King Arthur Baking provides reasonable accommodation to qualified individuals with disabilities to allow them to participate in both the application process and during employment. Such individuals are encouraged to seek accommodations to allow them to apply for a position, participate in the application process, and meet the essential functions and requirements of the position.

King Arthur Baking Company

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Seasonal Digital Engagement Specialist I