Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with over 40 leading attractions and immersive experiences that reach audiences worldwide.

While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality.

As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect.

The Social Media Account Executive will work with the various departments to plan and develop content shoots (video for reels) and photography (carousels); plan and schedule a monthly content calendar and monitor Sea Life Park’s social media presence across digital platforms. This role will be hands-on, working to grow engagement, maintain brand voice, and support marketing campaigns aligned with visitor growth, awareness, and conservation education goals.

We Are Currently Looking For a

Social Media Account Executive - Part Time

Responsibilities

Roles & Responsibilities:

Develop and execute social media strategies and content calendars across platforms (leading with Instagram and Facebook; TikTok and YouTube, etc.) to raise brand awareness and drive engagement.
Create, write, and schedule engaging content (posts, images, videos, stories, reels) that reflects Sea Life Park’s brand, mission and values.
Manage online brand presence: monitor mentions, reviews, tags; respond to comments/messages in a timely, professional, on-brand manner.
Collaborate with creative/design teams (including photography/videography) to produce visuals and video content.
Partner with the marketing team to integrate social media with broader marketing campaigns (promotions, events, seasonal offers, conservation programs).
Analyze engagement metrics (reach, impressions, shares, clicks, etc.), monitor trends, and prepare regular reports to inform strategy and identify opportunities for optimization.
Stay up-to-date with social media best practices, new platform features, algorithm changes, and content trends relevant to Sea Life Park’s audience.
Suggest and test new tactics (e.g. user-generated content, influencer or community partnerships) to grow reach and engagement.

Team Member Benefits

Qualifications & Skills

Proficient in photography and videography.
Proficient in photography and videography editing for social media clips.
Own photography and videography equipment preferred, but not required.
1-3 years of experience in photography, videography and/or posting to social media platforms and working with digital media.
Strong written communication skills; ability to capture Sea Life Park’s brand voice.
Proficiency with social media platforms and scheduling / listening / analytics tools (e.g. Facebook/Meta Insights, Instagram Insights, Sprout Social etc.).
Basic understanding of paid social media advertising: how to set up campaigns, monitor budgets, track ROI.
Creative mindset, with ability to generate content ideas and adapt to trend dynamics.
Strong attention to detail, good organizational skills, ability to manage multiple deliverables with deadlines.
Ability to work both independently and as part of a team.
Passion for marine life, conservation, education or hospitality and tourism a plus.

Misc.

Flexible schedule
Opportunity to grow, learn new digital marketing skills.
Employee perks (park access, discounts, etc.).

Do not miss the chance to spark your career now!

Kennywood Park

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Social Media Account Executive - Part Time