Job Summary

The Social Media Manager is responsible for executing social media content across key platforms to support brand storytelling, campaigns, and business goals. This role manages content planning, publishing, and performance tracking, while partnering with cross-functional teams and external collaborators to deliver timely, on-brand social content. With a strong focus on execution and optimization, the Social Media Manager helps ensure a consistent brand presence and meaningful engagement across social channels.

Description

Essential Functions

Global Social Content & Execution
- Executes KEEN’s global social media strategy across Meta (Instagram, Facebook), TikTok, Pinterest, and emerging platforms
- Implements global KPIs, channel playbooks, and content frameworks in partnership with Brand and Marketing leadership
- Maintains a consistent global brand voice aligned with KEEN’s hybrid life ethos, outdoor credibility, product innovation, and KEEN Effect commitments
- Manages content scheduling and calendar execution to ensure consistent, on-time publication across channels
Creative Collaboration
- Partners with Global Brand, Creative, and Product teams to shape social-first storytelling for global campaigns, product launches, collaborations, and impact initiatives
- Coordinates with photographers, agencies, and production partnersto execute social-first content needs
- Provides guidance to regional teams on social-first content formats, platform-specific execution, and storytelling standards
- Supports global content moments (campaign shoot, events, activations etc) to ensure capture of social-first assets, including short-form video, BTS, and real-time storytelling
Reporting, Insights & Global Learning
- Complies and delivers weekly and quarterly performance summaries across platforms and regions
- Analyzes performance, audience behavior, and platform trends to surface insights, learning agendas, and optimization opportunities
- Socializes global insights, creative best practices, and platform updates across regions to elevate execution worldwide
- Tracks and reports on ROI
Partners & Creators
- Supports execution of global creator and partner strategies in collaboration with PR, Brand, and Creative teams
- Develops and briefs content with photographers, agencies, and creators
- Supports regions in identifying, vetting, and managing creators aligned with KEEN’s brand values, product focus, and community ethos
Cross-Functional & Regional Partnership
- Collaborates with Global Brand Marketing, Creative, PR, E-commerce, Product, and KEEN Effect teams
- Works closely with regional social and marketing teams, providing tools, guidance, and support while respecting local nuance
- Aligns global social strategy with broader integrated marketing efforts across paid, earned, and owned channels

Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without cause.

Qualifications

Bachelor's Degree in Marketing, Communications, Digital Media, Journalism, or related field preferred.
Minimum five (5) years of content creation or social media experience.

Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.

Knowledge, Skills, And Abilities

Passion of trail/outdoor culture, including performance product, athletes, sustainability, and community credibility
Strong fashion and cultural literacy is a plus, with awareness of seasonal trends, collaborations, runway moments, and lifestyle storytelling
Proven ability to translate technical and performance narratives into culturally relevant, social-first content across platforms
Highly fluent in platform-native social storytelling (Instagram, TikTok, Pinterest), with a strong POV on trends, formats, and pacing
Skilled cultural observer with the judgment to identify meaningful trends
Strong creative partner with the ability to collaborate cross-functionally and with creators and athletes
Metrics-literate, using performance insights to refine creative strategy while protecting brand voice and authenticity

Travel Required: Yes, up to 15% of the time

Base Salary: $96,500 - $102,000

This range represents the low and high ends of this position's anticipated base salary range. The actual base salary will depend on numerous factors such as experience, knowledge, skills, and location. Our base salary is just one component of our competitive total rewards strategy, which includes numerous benefits and perks as well as specific health and welfare benefits.

Why Work at KEEN: Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.

Fuerst Group, KEEN, and Chrome are equal opportunity employers. We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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Social Media Manager