Social Media Specialist

At Johnson Outdoors, home to some of the world’s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. As our Digital Center of Excellence (COE) continues to grow, we are adding a Social Media Specialist to support our Diving Business Unit and help strengthen the digital presence of the SCUBAPRO brand. SCUBAPRO, a Johnson Outdoors company, is one of the most respected and recognized brands in the global diving industry, trusted by recreational and professional divers for more than 60 years.

Check us out at SCUBAPRO or find us on Instagram, Twitter, Facebook or YouTube!

Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you’ll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or kayaking, fishing, sailing, hiking or more in summer. Close to both Milwaukee and Chicago, the area boasts a wide variety of amenities including a vibrant arts and culture scene and a host of unique, creative dining options.

What you will do:

The Social Media Specialist for Scubapro, builds brand preference and ultimately revenue by planning, creating, and publishing content on aligned-on social media platforms; manages community engagement; creates and maintains a strong, positive brand presence.

Strategy development: Develops and executes organic social plans, which includes developing content and publishing on each platform; contributes to the development of social media strategies.

Marketing Activation: Contributes to marketing activation planning, aligning organic social plans to support marketing campaigns and goals.

Content Creation and Management: Drives year-over-year improvements in KPIs among prospective audiences and followers by creating, curating, and managing timely and engaging content optimized for specific social platforms and intended audiences, increasing reach and engagement.

Community Engagement: Listens, engages, and responds to online conversations with consumers, as appropriate.
Visual Content Development: Develops graphics and other visual elements for social posts as needed or collaborates with others to do so.

Performance Analysis: Analyzes performance against KPIs monthly, using internal tools and native platform reporting, as needed. Optimizes plans using learning from analysis.

Best Practices and Trends: Identifies and analyzes social media content development and publishing best practices and trends; shares with team, stays up to date with changes in key social platforms and proposes relevant plan changes.

Customer Service Partnership: Partners with customer and technical service teams to enable response to direct consumer messages.

Appropriately uses approved AI and other digital technologies applying an AI-first mindset to enhance work processes, decision-making, communication, and business outcomes. Applies professional judgment and human oversight to AI-generated outputs, and ensures use aligns with company security, privacy, ethical, and governance standards.

Performs other duties as assigned.

What you need to succeed:

Bachelor’s degree in marketing, business or equivalent.
Typically requires a minimum of 2 years of social media experience using multiple social media platforms (Facebook, YouTube, and Instagram) and creating/publishing social media content to increase community engagement.
Experience using social/digital media publishing platforms within a professional/business environment.
Skills and experience in delivering creative content (text, image, and video). Demonstrated creative skills to contribute to social media strategy.
Familiarity with digital marketing strategies and marketing channels.
Ability to recognize future trends in digital technologies and act proactively.
Demonstrated analytical skills to identify social media trends and analyze social platform performance to maximize social growth.
Proficiency in Microsoft Windows, Word, Excel, and PowerPoint.
Basic knowledge of SEO and keyword research on social media platforms.
Excellent verbal, written and interpersonal communication skills to effectively communicate with customers/consumers, internal teams, and external vendors. Ability to understand the brand and products and communicate directly with customers on social media mediums.
Ability to effectively multitask and prioritize work.
Team player with the ability to work independently in a fast-paced environment.
Working knowledge of role-relevant AI concepts, business applications, tool limitations, and responsible AI principles, including privacy, security, and bias awareness. Ability to use AI tools for analysis, planning, communication, and problem-solving while validating outputs and adapting as tools evolve.

A few pointers about our culture:

Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted equipment that gets people out in the great outdoors.
We are laser-focused on our consumers, and passionate about providing superior solutions flexible to meet any event’s needs or mission requirements.
We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
We value team members who are willing to wear many hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask for help, to assist others and work together.

What you will receive:

Share in the company’s success with competitive base salary with additional earning potential through participation in the management bonus program, and eligibility for annual pay increases.
Find work/life balance with generous Paid Time Off and holiday benefits, a full benefits package, and broad range of employee support and fitness and wellness plans.
Further your career with performance development and training opportunities, including our tuition assistance program.
Have fun at work, enjoy a collaborative and casual work environment, participate in fun company events, and take advantage of great employee discounts on all our outdoor recreational products.
Plan for your future with our 401(k) with company match and deferred retirement contributions, Sons & Daughters Scholarship program, college savings program, life and LTD insurance, and more.

Business & Brand Snapshot
• Industry: Outdoor Recreation & Consumer Products
• Business Unit: Diving
• Brand: SCUBAPRO®
• Products: Dive Computers, Regulators, BCDs, Dive Instruments, Underwater Equipment and Accessories
• Primary Focus: Building brand preference and supporting revenue growth through social media content, publishing, community engagement, and a strong, positive brand presence
• Key Skills: Organic Social Media Planning, Social Media Strategy, Content Creation, Copywriting, Community Engagement, Visual Content Development, Campaign Activation, KPI Analysis, Social Media Optimization, Trend Analysis, Cross-Functional Collaboration, and Consumer Communication
• Platform & Technology Focus: Facebook, Instagram, YouTube, Social Media Publishing Platforms, Native Platform Analytics, Digital Marketing Channels, SEO, Keyword Research, Image Content, and Video Content
• Functional Focus: Developing and publishing platform-specific content, supporting integrated marketing campaigns, engaging with consumers, analyzing monthly performance, improving reach and engagement, monitoring social media trends, and coordinating responses with customer and technical service teams

All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. Johnson Outdoors is proud to be an affirmative action and equal opportunity employer.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact Human Resources at HRSpecialAccommodations@johnsonoutdoors.com to let us know the nature of your request and your contact information.

About Us:

JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures, and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors' iconic brands include: Old Town® canoes and kayaks; Ocean Kayak™; Carlisle® paddles; Minn Kota® fishing motors, batteries, and anchors; Cannon® downriggers; Humminbird® marine electronics and charts; SCUBAPRO® dive equipment; Jetboil® outdoor cooking systems. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual growth over its history, evolving from a single brand into a nearly $663 million global enterprise with around 1,300 employees across 20 countries.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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Social Media Specialist