The Copy & Education Associate leads Oak Essentials' brand storytelling and education copy execution, ensuring a cohesive and compelling voice across every consumer-facing touchpoint.

This role approaches copy with a deep understanding of the brand's positioning, goals, and audience — someone who both sets editorial standards and does the hands-on writing to meet launch volume and deadlines. The role also owns product education copy: translating technical formulation and ingredient information from Product Development into clear, compelling, layman's-terms content for social, website, and email. This is a part-time position that starts as an hourly engagement.

Engagement Details

Employment type: Part-time, 20-30 hours/week
Compensation: Hourly, range $30-$35/hour

Role and Responsibilities:

Content Strategy & Core Copywriting

Write and refine copy across website, email, SMS, social and product detail pages
Write and refine packaging copy for all new launches or re-packaging
Serve as day-to-day guardian of brand tone, grammar, naming, and consistency; review and refine social copy written by the Social and PR team to ensure voice alignment
Translate high-level strategic direction into actionable messaging and storytelling across all brand touchpoints
Oversee copy development across external channels including PR materials, retail, and influencer collaborations
Craft SEO & GEO-optimized copy that balances engagement and conversion while maintaining editorial excellence
Update customer service templates as needed to support new launches
Develop pillar-driven and founder-led messaging that helps strengthen brand authority

Product Education & Ingredient Storytelling

Translate technical product, formulation, and ingredient information from Product Development into clear, approachable, consumer-facing copy for social, website, and email
Partner with Product Development to source technical material and turn it into layman's-terms brand storytelling
Craft ingredient stories and value props that make formulations understandable and desirable to the everyday consumer
Ensure educational messaging stays consistent with brand voice and claims-compliance standards across all channels

Editorial Programs

Drive editorial content strategy for The Essentialist blog, ensuring it supports both brand and business goals such as awareness, thought leadership, and education
Help lead content strategy for Substack, ensuring it aligns with wider editorial strategy

Cross-Functional Messaging

Partner with the Product Development team to develop messaging that is clear, compelling, consistent, accurate, and claims-safe
Collaborate with Marketing, Creative, and Growth teams to develop messaging for launches and campaigns
Guide and mentor team members on brand voice best practices
Support the Social team as needed with copywriting
Provide editorial oversight and quality control across all content output

Qualifications and Requirements:

Junior/Mid-level copywriter with luxury, beauty, skincare, or lifestyle brand experience
Experience working with founder-led brands or beauty brands or startups
Comfortable translating technical or scientific product information into consumer-friendly copy
Strong editorial judgment and comfort enforcing brand voice, including with cross-functional partners
Highly efficient, deadline-driven writer comfortable handling launch volume
- Comfortable using AI tools such as Claude to support copy development, research, and editing while maintaining brand voice and editorial standards

Additional Notes:

This job description is not all inclusive. In addition, Kayne LLC dba Jenni Kayne reserves the right to amend this job description at any time. Kayne LLC is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

Jenni Kayne

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Copy and Education Associate | Oak Essentials