Company Description

JDE USA, headquartered in Maynard, MA, is a fast-growing premium consumer packaged goods company that is a standalone subsidiary of JDE Peet’s, the largest pure-play coffee and tea company globally. JDE Peet’s business is fueled by a supply chain reaching more than 100 countries, unleashing the possibilities of coffee & tea through their strong portfolio of global, regional and local brands. These brands are built upon a rich history and heritage deeply rooted in the diverse coffee & tea cultures in which we work. The JDE Peet’s portfolio supplies coffee and tea to everyone, no matter who they are, where they are, or what their preferences are. JDE USA offers Tea Forté globally and L’OR Coffee in the U.S.

Job Description

JDE USA is seeking a talented Freelance Creative Copywriter to craft compelling, conversation-driven content that will elevate our premium coffee brand, L’OR, across various digital platforms. This role will focus on creating persuasive product descriptions, landing pages, email campaigns, and digital ads, all while optimizing for SEO and user engagement to drive online sales.

Our ideal candidate will have a strong understanding of eCommerce, particularly in the food and beverage industry, and experience working with premium brands. A background in digital marketing or agency work with a proven ability to craft copy that aligns with brand strategy is essential.

As a freelance copywriter for JDE USA, you will work closely with our team and partners, contributing to our growth in the coffee market. This position requires at least 20 hours per week and attendance at meetings during standard business hours, with the potential for an ongoing freelance partnership.

Responsibilities:

Create compelling, SEO-optimized copy for product descriptions, landing pages, email campaigns, and digital ads
Craft content that enhances user engagement and drives online sales
Collaborate with internal teams and partners to ensure brand consistency and strategy alignment
Write clear, persuasive content that resonates with our target audience and reflects the premium quality of the L’OR brand

Qualifications

5-7 years of copywriting experience, preferably in consumer packaged goods (CPG)
Strong background in eCommerce and digital marketing
Experience in the food and beverage industry is a plus
Bachelor's degree in Marketing, Writing, or a related field preferred
Exceptional attention to detail and organizational skills
Ability to work in a fast-paced environment with flexibility and agility

If you're passionate about creating high-quality content for a global, premium brand and have experience optimizing for SEO and conversion, we’d love to hear from you!

JACOBS DOUWE EGBERTS

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Freelance Creative Copywriter