The Social Strategist is a creative, data-driven social media expert with copywriting abilities to lead our client's social presence across key platforms. This role blends strategic planning with hands-on content creation, crafting compelling copy, shaping campaign concepts, and optimizing performance to grow brand awareness, engagement, and conversions.

Responsibilities

Develop and execute multi-platform social media strategies aligned with brand goals and marketing campaigns.

Conduct audience, competitor, and trend research to inform content direction.

Create and manage content calendars, ensuring a cohesive narrative across channels.

Collaborate with client leads and internal design, animation, and PM teams to support initiatives.

Write high-impact social copy tailored to each platform (Instagram, TikTok, Facebook, X, LinkedIn, YouTube, etc.).

Conceptualize original content ideas, campaigns, and storytelling angles.

Ensure all copy reflects brand voice, messaging guidelines, and user intent.

Partner with designers and animators to bring visuals to life (e.g., simple graphics, reels concepts, captions).
Present social strategies, campaign recommendations, and performance insights to clients and stakeholders.
Serve as a trusted advisor on social media trends, platform updates, and best practices.

Identify emerging trends, cultural moments, and engagement opportunities.

Track performance metrics in Hootsuite and generate regular reports.

Analyze insights to refine content strategy, improve engagement, and inform future campaigns.

Conduct A/B tests on copy, hooks, CTAs, and posting times.

Requirements

B2B experience required.

5+ years of experience in social media strategy, content creation, or digital marketing.

Strong writing and storytelling skills with a portfolio of social content or campaign copy.

Experience presenting social media strategies and performance results to clients and executive stakeholders.

Proficiency with major social platforms, publishing tools, and analytics dashboards.

Strong understanding of social media KPIs, attribution, and reporting methodologies.

Experience working with social listening and monitoring tools (e.g., Brandwatch, Sprinklr, Meltwater, Talkwalker).

Understanding of SEO principles, creator trends, and social media best practices.

Ability to manage multiple projects, meet deadlines, and adapt quickly to changing priorities.

Ability to travel to Stamford, CT office 1 day per week

Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred.

Benefits

This is a contract role through the end of 2026.
Benefits are not offered
Payment is made via payroll as a temp W-2

Inspired Thinking Group (ITG)

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Social Strategist - Contract