Job Title

Digital Marketing Specialist

Job Summary

The Digital Marketing Specialist will be responsible for improving the usability, design, content, and conversion rates of online and eCommerce assets. This role combines digital marketing, front-end web development, UX/UI design, multimedia production, and project coordination to support marketing and business objectives.

Key Responsibilities

Digital Marketing & Web Strategy

Improve usability, design, content, and conversion rates of websites and eCommerce platforms
Support digital marketing strategies and online customer engagement initiatives
Partner with marketing teams to ensure timely execution of campaigns and programs
Maintain themes, styles, and assets for email campaigns and landing pages

Website Development & Maintenance

Develop and maintain websites and web applications
Build fast-loading, standards-compliant front-end designs using:
HTML
CSS
JavaScript/jQuery
Maintain internal web platforms and ongoing enhancements
Serve as publisher of web portals ensuring content accuracy and quality

UX/UI & Web Design

Develop technical architecture for web portals
Create:
Wireframes
Dynamic menus
Expandable content areas
UX prototypes
Apply UX design patterns and modern web design techniques
Research and implement new web technologies and tools

Multimedia & Creative Design

Work with multimedia formats including audio and video
Create digital and print design assets
Utilize Adobe Creative Suite tools including:
Photoshop
Illustrator
Premiere Pro
After Effects

Compliance & Quality Assurance

Ensure websites and applications meet 508 accessibility compliance standards
Monitor outsourced vendor deliverables for compliance and quality
Identify process improvements and recommend alternative solutions

Business Analysis & Project Coordination

Gather business requirements and support project planning
Conduct:
Cost-benefit analysis
Workflow/process analysis
Technical feasibility analysis
Support timelines, documentation, training, and communication plans
Act as departmental contact for corporate initiatives and task forces

Required Qualifications

Bachelor’s degree in:
New Media
Visual Communications
Design
Marketing
Business
Related field
or equivalent experience
4+ years of experience in:
Digital media production
Web development/support
Internet technologies

Required Technical Skills

HTML
CSS
JavaScript
jQuery
UX/UI Design
Wireframing & prototyping
Web accessibility / 508 compliance
Adobe Creative Suite
Front-end web development
Multimedia production
Landing page development
Email campaign templates

Preferred Experience

eCommerce or direct-to-consumer (DTC) industry experience
Experience with online advertising and application interface design
Understanding of:
Website traffic
Audience behavior
Product development
Conversion optimization
Current web design trends

Soft Skills

Strong project leadership skills
Excellent presentation and communication abilities
Ability to multitask and manage changing priorities
Strong interpersonal and cross-functional collaboration skills
Self-motivated with a positive attitude
Strong accountability and independent judgment

Infojini Inc

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Digital Marketing Specialist