Digital Advertising Specialist

Imaginarium – International Culture Exchange Group Inc.
Freelance / Part-Time / Full-Time Options

Overview

Imaginarium is one of California’s largest immersive light festivals, bringing millions of lights, themed zones, and unforgettable holiday experiences to families across the state. We are looking for a Digital Advertising Specialist to manage, optimize, and scale all paid digital campaigns across multiple locations (Cal Expo, Pomona, Camarillo, etc.).
This role will drive ticket sales, brand awareness, and local market reach through data-driven advertising strategies.

Key ResponsibilitiesCampaign Management

Plan, launch, and optimize paid campaigns across Meta, TikTok, Google, YouTube, Display, Programmatic, AdTaxi, and other digital platforms.
Execute multi-location advertising strategies, adjusting budgets and creatives per market (e.g., Sacramento, Pomona, Camarillo).
Manage retargeting, lookalike audiences, and geo-targeted ads for local markets and special themed nights.

Creative & Content Coordination

Work closely with the creative team to develop ad visuals, video assets, UGC edits, headlines, and copy variations.
Recommend best-performing creatives and help coordinate production for holiday ads, ride ads, Oz/Alice themes, Mirror Rooms, Rose Gardens, etc.
Ensure ads are aligned with seasonal promotions: City Days, College Night, Emergency Services Night, AAA Night, Combo Tickets, etc.

Analytics & Reporting

Track and monitor daily performance through platform dashboards and third-party tools.
Provide weekly performance reports for each location, including:
Spend vs revenue
ROAS
CPC / CPM / CTR trends
Ticket sales impact
Make proactive recommendations to increase performance and scale winning strategies.

Budget Management

Allocate budgets per location and per channel.
Adjust weekly spend depending on event performance and ticket sales trends.
Forecast revenue & cost efficiency for upcoming weeks.

Requirements

5+ years digital advertising experience (agency or in-house).
Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, and programmatic platforms.
Strong analytical skills; ability to interpret and act on data quickly.
Experience managing multi-market campaigns.
Ability to work fast in a high-volume, deadline-driven environment (especially during peak holiday season).
Familiarity with entertainment, events, theme parks, or seasonal attractions is a plus.

Job Type: Full-time

Work Location: Remote

Imaginarium

New Jobs

Digital Marketing Manager