Director Paid Social - Consultant

Contract hybrid role

40 hours a week

We are seeking strategic, analytical, and results-driven Director of Paid Social to lead strategy,

innovation, and performance across Meta, TikTok, Snapchat, Pinterest, X, and Reddit particularly those

within the retail and e-commerce verticals. You’ll work closely with internal teams and client stakeholders

to build high-performing campaigns that deliver both short-term performance goals and long-term

business objectives.

What You’ll Do

 Develop and oversee multi-platform Paid Social strategies (across Meta, TikTok, Snapchat, Pinterest,

X, and Reddit) tailored to retail client goals (e.g., ROAS, new customer acquisition) through the full

account management lifecycle.

 Serve as the key player in kick-off meetings, client relationship management, ad-serving, tech stack

implementation, campaign optimization, and quarterly business planning.

 Be a trusted advisor to clients, guiding their investment strategies & performance to broader business

KPIs.

 Develop and grow relationships with client-side stakeholders to ascertain business needs and craft

the best strategic and tactical approach.

 Identify trends and opportunities to innovate within the Paid Social landscape, especially in dynamic

retail environments (e.g., seasonality, promotions, inventory constraints).

 Lead, mentor, and grow a team of Managers and Analysts, fostering a culture of curiosity,

accountability, and performance.

 Act as the senior point of contact for key accounts, providing strategic oversight and performance

storytelling that resonates with executive stakeholders.

 Collaborate with other channel leads (e.g., Paid Search, Programmatic, SEO) to ensure a unified and

customer-centric media approach.

 Partner cross-functionally to assist with proposal responses, technical demos, and marketing efforts.

What You’ll Bring:

 10+ years of experience in the digital advertising space

 5+ of Paid Social experience inclusive of Meta, TikTok, Snapchat, Pinterest, X, and Reddit

 Deep expertise in full-funnel campaigns including awareness, retargeting, and conversion.

 Strong data analysis abilities (VLOOKUPs, pivot tables, and statistical analysis).

 Excellent consultative approach when developing and managing business relationships.

 Proven ability to lead teams and influence, confidence, and clarity.

 Experience onboarding and training team members.

 BA (Bachelor of Arts) or equivalent with an emphasis on marketing, business, or coursework of a

quantitative nature; preferably a degree in Marketing, Economics, Accounting, Mathematics, or

Statistics

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