SUMMARY

The Graphic Designer plays a critical role in translating brand vision into compelling visual experiences across all touchpoints. This individual will partner closely with leadership and cross-functional teams to execute design work that supports marketing, product, retail, and brand storytelling initiatives.

This role requires a balance of creative concepting and execution, ensuring that all designs reflect a cohesive and elevated brand identity while driving engagement and business results. The ideal candidate thrives in a fast-paced, entrepreneurial environment and is passionate about building visually compelling brands.

This role is on site 5 days a week in our NYC office and reports to the CEO/Co-founder.

RESPONSIBILITIES

Creative Execution & Design

Design and produce high-quality visual assets across:
Digital (email, website, social, paid media)
Print (packaging, retail signage, event collateral)
Create graphics for brand, merchandise, website, decks, and collaboration assets
Translate creative briefs and brand direction into effective design solutions
Ensure all deliverables are aligned with brand guidelines and creative standards
Prepare and deliver production-ready files for internal and external partners

Packaging & Label Development

Lead packaging and label design from concept through final production
Manage packaging and labeling creation, revisions, and approvals
Partner with external vendors (printers, manufacturers) to ensure quality and brand consistency
Ensure compliance with regulatory and production requirements where applicable

Campaign & Brand Development

Support the development and rollout of:
Product launches
Seasonal campaigns
Brand storytelling initiatives
Contribute to concept development, mood boards, and visual identity exploration
Support brand creation and evolution, maintaining a cohesive visual language

Cross-Functional Collaboration

Collaborate closely with:
Marketing – to create performance-driven design assets
Operations – to support execution of packaging, product, and retail needs
Product Development – to align packaging, labeling, and product storytelling
Leadership/Creative Direction – to translate vision into creative outputs
Partners with external vendors (printers, freelancers, agencies) as needed

Project & Workflow Management

Manage multiple concurrent projects with competing deadlines
Prioritize workloads while maintaining high creative standards
Track project timelines and ensure timely delivery of assets
Proactively identify risks, bottlenecks, and opportunities for efficiency

Brand Integrity & Innovation

Maintain consistency across all visual touchpoints
Stay current on design, fashion, and cultural trends
Bring fresh ideas that elevate creative output and brand differentiation
Continuously improve processes and creative execution standards

WHAT WE ARE LOOKING FOR

3–5 years of professional graphic design experience (preferably in lifestyle, fashion, beauty, food, retail, or agency environments)
Experience with packaging & label design, production, and vendor management
Ability to manage creative from concept through final production across multiple formats
Strong portfolio demonstrating: Clean layout systems, Sophisticated typography, Thoughtful visual storytelling
High proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Experience with: Packaging design and production, Retail/environmental design, Digital marketing assets (email, paid media, social)
Creative Excellence: Strong aesthetic instincts and execution skills
Attention to Detail: High level of precision across all deliverables
Communication: Clear and effective collaboration with diverse stakeholders
Adaptability: Thrives in a fast-moving, evolving environment
Time Management: Strong organizational skills with ability to multitask
Ownership: Proactive, accountable, and solutions-oriented

HAPPIER

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Graphic Designer