Description

Position Overview: Groot Hospitality is seeking a talented, multi-disciplinary Freelance Videographer/Photographer with a strong background in personal branding, celebrity clientele, and a deep understanding of social media and contemporary culture. This role is designed for a creative professional who thrives in fast-paced environments and has both the people and technical skills to create exceptional visual content that resonates with high-profile audiences and reflects the energy and sophistication of the Groot Hospitality brand.

Responsibilities

Conceptualize, develop, and shoot original content ideas
Strategize how content will live on social media verticals (YouTube, Instagram, Tik Tok.)
Provide updates to social/operations teams on planning and coordination for photoshoots (i.e. Vlogging, Lifestyle)
Review/Advise on photoshoot shot lists, mood boards, and general directions
Capture/Curate content that can be used across different media verticals (i.e. Social, Web, Print, Etc.)
Capture high-quality photos and videos that enhance the brand identity and support the personal branding of key figures within Groot Hospitality.
Create content that reflects an in-depth understanding of current social media trends, engaging audiences across platforms like Instagram, TikTok, and YouTube.
Develop visuals that seamlessly blend luxury, culture, and the dynamic energy of Miami’s lifestyle.
Edit photos and videos with precision using tools such as Adobe Premiere Pro, Final Cut Pro, Photoshop, and Lightroom.
Optimize content for various platforms, ensuring visual consistency and alignment with Groot Hospitality’s brand standards.
Provide real-time coverage of ongoing content pillars, high-profile events, activations, and behind-the-scenes moments.
Deliver quick-turnaround edits for immediate use on social media and digital platforms.
Collaborate with celebrity clientele and key stakeholders to conceptualize and execute content that enhances their personal brand.
Understand the nuances of personal branding, maintaining a balance between authenticity and strategic storytelling.
Stay ahead of social media trends, algorithms, and platform updates to ensure content remains fresh and impactful.
Incorporate elements of pop culture, fashion, art, and nightlife into visuals to reflect Groot Hospitality’s influence within the cultural landscape.
Report into and work closely with the Director of Content to develop innovative content strategies.
Offer creative insights that push boundaries while staying true to the brand’s vision.
Ensure all content reflects Groot Hospitality’s reputation for luxury, innovation, and cultural relevance.
Represent the brand professionally while working with celebrity and VIP clientele.

Requirements

Knowledge and Skills:

Creative and proactive with assigned tasks and responsibilities
Experience working with personal, luxury or hospitality brands.
Familiarity with Miami’s culture, nightlife, and entertainment scene.
Knowledge of motion graphics or animation is a plus.
Proven experience as a videographer/photographer, with a portfolio highlighting personal branding, celebrity work, and lifestyle/hospitality projects.
Strong understanding of social media platforms, trends, and content strategies.
Expertise with professional camera equipment, lighting, and editing software.
Ability to create visually compelling, on-brand content under tight deadlines.
Exceptional professionalism and discretion when working with high-profile individuals.
Flexible availability, including nights, weekends, and short-notice assignments.
Ability to work independently to accomplish objectives as laid out in independent contractor agreement.

Education And Experience

Minimum of 5-7 years in the industry required
Solid time management, organization, and prioritization skills
Ability to make decisions in fast-paced environment
Ability to effectively communicate verbally and non-verbally with others
Ability to work with all personality types even in adverse situations
Ability to prioritize, anticipate situations, and act
Ability to manage multiple projects and recommend/implement effective solutions
Excellent problem solving/decisions making skills
Ability to work independently and proactively in a fast-paced environment

Groot Hospitality

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