Job description:

**** YOUR APPLICATION WILL NOT BE CONSIDERED FOR THIS POSITIONING UNLESS YOU HAVE SPECIFIC PR AGENCY EXPERIENCE IN THE LIFE SCIENCES INDUSTRY.****

The Director, Integrated Marketing Communications at Grey Matter Marketing plays a pivotal role in crafting insight-led strategies and executing successful, measurable campaigns across public relations, digital, and content, leading a high-performing team to deliver impactful market conditioning strategies in the life sciences industry.

Grey Matter Marketing is looking for an expert who embodies the intersection of positioning and content strategy, creative direction, market development, and people management to make a positive impact in the highly regulated, bottom-line-sensitive, yet dynamic space of healthcare marketing.

The ideal candidate is someone who has a gift of storytelling in a variety of mediums, has had success developing account-based marketing strategies and high-performance campaigns, and the ability to educate and activate target audiences to drive market adoption. Creativity, writing, data-driven analytical skills, energy, and the ability to manage a growing team are critical.

Given the evolving landscape, this role should lead the charge in continuing to expand our capabilities and explore new channel opportunities and platforms to reach HCPs and drive a thirst to explore the content that makes our clients breakthrough brands.

Strong storytelling experience and the ability to create thoughtful and engaging content (graphics, copy, video, email, websites, social media) for digital channels that centers around scientifically driven and patient-focused drug/device/therapeutic development is required.

The Director, Integrated Marketing Communications is also involved in new business development, operational leadership and executive management initiatives and discussions regarding agency direction.

Market Conditioning Strategy:

Actively participate in Category Design strategy workshops, leveraging insights to develop innovative market conditioning strategies in collaboration with the content and engagement team.
Stay abreast of the latest digital word-of-mouth trends among HCPs, demonstrating expertise in championing innovative solutions in channel planning and tactical execution within the healthcare and life sciences space.
Utilize extensive experience in project management and content development processes to drive the implementation of market conditioning strategies, ensuring alignment with corporate goals and objectives.
Stay updated on emerging digital platforms and tools to effectively position our market conditioning strategies for maximum impact to patient and HCP audiences.

Content Development:

Lead the development of comprehensive message guides and claims matrices, ensuring alignment with professional healthcare audience preferences and industry standards.
Demonstrate precision in crafting digital manuscripts, press releases, and social media posts tailored specifically for professional healthcare audiences, while maintaining proficiency in AP and AMA writing styles.
Utilize expertise in Veeva, regulatory submission, and reference pack creation to ensure compliance and effectiveness in content deployment.
Effectively manage and collaborate with medical/life science editors to maintain the highest quality standards in content deliverables.

Digital Engagement:

Spearhead the development of Business Requirement Documents (BRDs) for website development, steering the team toward innovative and impactful digital solutions.
Drive SEO strategy and incorporation into content strategies and messaging to maximize visibility and engagement with professional healthcare audiences.
Leverage metrics tools such as GA4, semRUSH, and bread&butter to gain actionable insights and inform data-driven decision-making.
Utilize expertise as a LinkedIn expert for content development and deployment, with additional knowledge of meta platforms and healthcare engagement platforms.

Public Relations:

Responsible for overseeing the PR and media relations strategy for GMM and clients as part of a modern and integrated client communications strategy.
Drive proactive problem solving to understand and interpret client needs and deliver recommendations that elevate brands with strategic storytelling and targeted earned media engagement for on-message coverage.
Ensure the execution of earned media work, including developing media lists, reporter briefing sheets, media audits, well-crafted pitches and strategic media recommendations to amplify client’s POV and increase share of voice.
Contribute to crafting compelling media pitches and award submissions, showcasing a strong understanding of industry best practices to secure impactful coverage and recognition.

Qualifications and Skills:

Minimum 10 years agency experience or mix of agency and in-house biotech/medtech experience
5 – 7+ years management experience
Experience managing and owning a P+L
Proven track record of success in driving impactful market conditioning strategies in the life sciences sector, complemented by demonstrated expertise in strategic problem-solving and continuous learning.
An entrepreneurial mindset and evolutionary lens, looking for ways to evolve and grow as an individual, as a team, and as a business.
Comfortable prioritizing excellent client partner service above all else; flexibility to adjust to an all-hands-on-deck approach.
Ability to address and resolve any complex internal issues with a sense of ownership and urgency.
Proficiency in using digital project management tools such as Asana or Trello, along with advanced skills in Canva and Adobe CS.
Adept at leveraging generative AI tools such as Jasper.ai and effectively managing intellectual property within those platforms.
Mastery of UX best practices and a fundamental understanding of digital programming/development processes.
Mastery in translating strategy into strong creative and message content
Strong ability to apply historic disease and brand experience to current client roster
Proven track record of upskilling and future-forward thinking to bring the best engagement ideas and practice to our clients
Ability to manage 4 or more reports and freelance resources

About Us:

Grey Matter Marketing is not your typical healthcare PR and marketing agency—and we’re proud of that! We’re behavior-change experts. And yes, that’s as powerful as it sounds.

We work to understand how people think, so we can influence what they do. It’s not magic. It’s science. Brain science to be exact. We offer life sciences companies of all stages an innovative business strategy to create a unique company, an unrivaled product, and an entirely new market space to dominate—all in the pursuit of creating healthier, happier, and longer lives.

Grey Matter Marketing isn’t satisfied with anything less than our best, so it makes sense that we only hire the best. We’ve always been a fully remote organization so know a few things about how WFH should actually work. That means your home base can be your sofa, your favorite café, or a (WIFI-equipped) cabin in the woods. All you need is your brain, can-do attitude, and a laptop. We’re looking for people who want to do inspired work for a higher purpose. We’re a rapidly growing agency offering valuable insights and ideas to companies who are challenging the status quo to enhance patient lives and the delivery of healthcare.

If you want to make an immediate impact while working in a fun, fast paced, and supportive environment, you’ve come to the right place.

Competitive compensation
Referral bonus program
Adoption assistance stipend
WFH stipend
Headspace subscription
Medium subscription
Off-site company events for learning and fun
Flat organizational structure
Ego-free, open-door policy
Annual charity donation of your choice
Remote IT support
Health benefits
Confidential Employee Assistance Program (EAP)
Generous PTO and flex-time policy
Life insurance
100% remote company—you can literally work anywhere with just your laptop and an internet connection
Training & career development opportunities

Job Type: Full-time

Pay: $165,000.00 - $185,000.00 per year

Benefits:

Dental insurance
Flexible schedule
Health insurance
Paid time off
Vision insurance

Schedule:

Monday to Friday

Application Question(s):

What specific professional experience in the life sciences space do you have that makes you an excellent candidate for this position?

Education:

Bachelor's (Required)

Work Location: Remote

Grey Matter Marketing

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Director, Integrated Marketing Communications (Life Sciences)