Location: Remote

Contract Terms:

Project-based, 3 months initial contract with potential for extension based on performance

Overview:

We are seeking a skilled Contract Freelance/Fractional Director of Paid to enhance our advertising efforts on Meta + Google platforms for ourselves and clients. The ideal candidate will have at least 5-10 years of marketing experience, with a strong focus on digital advertising and proficiency in HubSpot marketing automation tools. As a crucial member of our freelance marketing team, you will be responsible for setting the leadership & strategy for the agency and agency clients. The ideal candidate can set strategy at a senior level 20% of the time, act as a joint account manager to clients 20% of the time, direct other team members 20% of the time, and do the actual work 40% of the time. You should be extremely proficient at creating, managing, and optimizing our paid ad campaigns to achieve specific marketing objectives.

Responsibilities:

Design and implement effective marketing strategies on Meta + Google platforms (Facebook, Instagram, Google Search, Maps, LSAs, YouTube, etc.) to increase brand awareness and lead generation.
Manage daily account responsibilities associated with Google & Meta advertising.
Create compelling ad copy, select target audiences, and design ads that align with our brand's image and objectives.
Utilize HubSpot to develop and track email campaigns, lead nurturing processes, and the effectiveness of different ad campaigns.
Analyze campaign performance data and adjust strategies accordingly to maximize ad spend ROI.
Prepare detailed performance reports using both Meta Ads Manager and HubSpot analytics.
Collaborate with other team members to align ad campaigns with broader marketing strategies.
Stay up-to-date with industry trends and make recommendations for adjustments to ad strategies and tactics.

Requirements:

5+ years of experience in marketing with a significant focus on digital advertising.
3+ years of experience in paid advertisting across Meta + Google platforms.
Proficient in managing and optimizing ad platforms.
Experienced in using HubSpot for marketing automation and analytics.
Ability to create targeted ad campaigns, analyze data, and adjust tactics for optimal results.
Strong copywriting and visual storytelling skills.
Excellent communication and project management abilities.
Independent contractor who can provide their own tools and software.
Experience in the financial services sector and aware of regulation and compliance rules.
Experience on both the B2B and B2C side strongly preferred (either with depth is fine too).
Strong reporting skills and frameworks using platforms like Looker Studio, Google Analytics, Funnel and similar data warehousing + reporting tools.

Desired Skills:

Programmatic advertising experience
Experience with A/B testing and other testing metrics.
Knowledge of additional paid platforms like: LinkedIn, Pinterest, Twitter/X, Bing, Taboola
Ability to work flexibly and meet deadlines in a remote environment.

Compensation:

Competitive pay, project-based

Application Process:

Please submit your resume, along with a portfolio of your previous ad campaigns that includes examples of creative work and results-focused performance metrics.

Bonus:

Share a compelling video application, introducing yourself and walking through your portfolio. Sell us on you!
Share compelling case studies you are proud of
Share a way you've vibe coded a tool recently that's impacted your work or way of thinking
Share your favorite marketing books and digital publications or leaders that you've been following this year.
Share links to conference talks you've given.

Applications will be reviewed on a rolling basis, we are seeking a great fit for our small agency - so we are looking for the right person rather than any rigid deadline across the next 45-60 days.

Ideally a decision will be made for the right fit person before Dec 31, 2025, if not then we will continue to look for the right candidate through January 31, 2026.

We look forward to potentially meeting you!

Job Type: Contract

Pay: $50.00 - $75.00 per hour

Expected hours: 5 – 10 per week

Benefits:

Flexible schedule

Experience:

A/B testing: 1 year (Required)
Marketing automation: 1 year (Required)
Marketing: 1 year (Required)
Project management: 1 year (Required)

Work Location: Remote

Green Flag Digital

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Freelance/Fractional Director of Paid Media (Meta + Google Ads)