Location: Sheffield Village, OH

Employment Type: Full-Time

The Opportunity

We are seeking a Social Media & Content Specialist to lead and execute the firm's organic social media efforts across all major platforms including Facebook, Instagram, LinkedIn, TikTok, X, and YouTube.

This is not a "post graphics and move on" type of role.

We Are Looking For Someone Who Understands How To

Distribute content strategically,
Capture attention,
Drive engagement,
Create compelling copy,
Build audience trust, and help convert attention into meaningful business opportunities
Has general understanding of how marketing funnel to lead produced to conversion into sales opportunity works in the B2C space

This role will work closely with the marketing team and leadership team to help grow both the W.A. Smith Financial brand and Bill Smith's personal brand through consistent, high-quality content distribution and engagement.

If you love social media, content, creativity, storytelling, audience growth, and building something meaningful inside a fast-growing company — this could be a tremendous opportunity.

What You'll Be Doing

As the Social Media & Content Specialist, you will:

Manage and execute content distribution across all social media platforms
Create social media copy, captions, titles, thumbnails, and posting assets
Schedule and publish content through social scheduling platforms
Support the growth of Bill Smith's personal brand social presence
Engage with comments, messages, and audience interaction professionally and consistently
Collaborate with the Marketing team on monthly content planning initiatives
Capture organic internal content around the office, events, and community initiatives
Assist with recording YouTube videos, Ascend 360 Insider episodes (weekly video email series), and founder/CEO content
Coordinate with external video editors during post-production
Monitor analytics, engagement, and KPI performance trends
Help improve and optimize the firm's Content OS over time
Identify opportunities to improve social media reach, engagement, and lead generation

Ideal Candidate Traits

Hungry, humble, and smart
Organized and proactive
Creative and results-driven
Comfortable working independently
Collaborative and team-oriented
Strong communicator and copywriter
Entrepreneurial mindset with ownership mentality
Interested in growing long-term with a rapidly expanding company
Motivated by impact, not just activity

Required Skills & Experience

Strong understanding of all major social media platforms
Experience with Meta Business Suite and LinkedIn management
Experience using Canva, Adobe Suite, CapCut, and InDesign
Strong copywriting and content creation ability
Familiarity with AI tools such as ChatGPT
Experience using social media scheduling platforms
Basic camera, lighting, and audio production knowledge
Ability to manage multiple content workflows simultaneously

B2C Social Media Experience Is Strongly Preferred.

Financial services experience is not required.

Work Environment & Expectations

Full-time, in-office role based in Sheffield Village, Ohio
Collaborative team-focused environment
Occasional weekday evening events (typically 1 or fewer per month)
No weekend work expectations
Opportunity for long-term growth as the company expands

Why Join W.A. Smith Financial Group

Be part of a rapidly growing independent advisory firm
Work directly with leadership and the Marketing team
Help build a modern media and content engine inside the financial industry
Make a real impact on firm growth and brand awareness
Help families discover financial guidance that could change their future
Join a company that genuinely values media, content, creativity, and innovation

GREAT LAKES RETIREMENT, INC

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Social Media & Content Specialist