Position Summary

The Grand Rapids Griffins (AHL) and Grand Rapids Rise (PVF) seek a motivated and creative Marketing Coordinator to support a wide range of advertising and promotional efforts. This entry-level role will play an integral part in executing fan-facing initiatives across email marketing, digital and traditional advertising, and gameday promotions—helping to grow our brands, engage fans, and support ticket sales initiatives.

Responsibilities

Assist in executing marketing campaigns to support season memberships, hospitality packages, group sales, and single-game ticket initiatives
Promote ticket offers, special events, games, and community initiatives through various channels
Collaborate with graphic designers to organize and deliver media assets for internal and external use
Write and edit content for email/SMS marketing, radio spots, social media, and other platforms in coordination with cross-functional teams
Manage the weekly email marketing calendar and coordinate required assets and approvals
Analyze campaign performance and other marketing data using dashboards and reporting tools
Research industry best practices across teams, leagues, venues, and entertainment brands
Ensure quality control of marketing assets, including copy, design, and digital functionality (e.g., forms and links)
Contribute ideas to develop creative and engaging ways to grow and connect with the fan base Provide general support to marketing and sales initiatives as needed

Qualifications

Bachelor's degree in marketing, communications, sports management, or a related field
0–2 years of relevant experience (internships, freelance work, or volunteer experience welcome)
Strong writing and editing skills
Basic knowledge of email marketing tools, social media platforms, and digital advertising
Comfortable working in a fast-paced, collaborative team environment
A passion for sports, entertainment, and fan engagement is a plus

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Grand Rapids Griffins & Rise

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Marketing Coordinator