Job Title: Director of Marketing and Communications

Location: Buffalo/Rochester/Jamestown, NY (Hybrid Work Schedule Available)
Reports To: Chief Development Officer (CDO)
Employment Type: Full-Time

Salary Range: $62,000 - $65,000 based on experience

Position Summary:

The Director of Marketing and Communications at Girl Scouts of Western New York (GSWNY) is a strategic, hands-on leader responsible for driving the brand presence, visibility, and engagement of the Girl Scout mission across Western New York. This role leads the creation and execution of a comprehensive marketing calendar, campaigns, and multi-channel strategies to increase membership, volunteerism, program participation, community awareness, and donor stewardship. The Director collaborates across teams and with external vendors and partners to deliver high-quality, mission-aligned marketing that reflects the vibrancy and diversity of the Girl Scout experience.

Essential Functions:

Marketing Strategy & Campaign Execution

Ensure the marketing strategy aligns with GSWNY’s strategic plan, vision, mission, values, and equity commitment.
Develop and manage a comprehensive annual marketing calendar aligned with key organizational goals, seasonal priorities, and cultural/social moments.
Plan and execute internal and external marketing campaigns working across departments and teams.
Create and maintain a strategy for email communications, including monthly newsletters, segmented campaigns, and automated messaging.
Lead social media planning and execution across all platforms with a focus on engagement, growth, and brand alignment.

Brand, Digital & Print

Oversee website launches, content updates, banners, and edits to ensure a consistent, user-friendly digital experience.
Manage the strategy and production of print materials in partnership with freelance designers, agencies, printers, or hands-on design when needed.
Ensure brand standards and messaging consistency across all materials and channels.

Advertising & Media

Lead all ad buying, including print, digital (Meta, Google Grants), TV, radio, on-demand streaming, bus ads, and cinema placements.
Track and optimize ad performance to ensure strong ROI and strategic targeting.
Develop and implement an intentional PR strategy to generate media coverage for campaigns, stories, and launches; collaborate with news producers and pitch compelling stories regularly.
Serve as lead on media relations and media requests, coordinating with CEO, key staff, volunteers, and caregivers to showcase GSWNY’s mission and impact.

Budget & Administrative Oversight

Build and manage the annual marketing budget; monitor expenses and reconcile against goals.
Create and track purchase orders (POs), manage Concur entries, and coordinate with finance on agency, media, and freelance payments.

Community Engagement & Events

Identify and cultivate collaborations with local ambassadors, influencers, and community organizations to amplify brand presence.
Attend and photograph key events and occasions, curating visual assets for future marketing use.

Qualifications:

Bachelor’s degree in Marketing, Communications, or related field.
5+ years of experience in strategic marketing, with leadership experience.
Proven success in campaign planning, media buying, digital marketing, and storytelling.
Experience managing external agencies, freelance creatives, and internal stakeholders.
Strong project management skills with attention to detail and deadlines.
Proficiency in digital tools (email platforms, social scheduling, analytics) and platforms like Google Ads, Meta Business Manager, and Canva or Adobe Suite; graphic design experience.
Understanding of Girl Scouts or similar mission-based organizations is a plus.
Willingness to work occasional evenings/weekends for events and travel across the region.

What We Offer:

A mission-driven culture that values diversity, equity, inclusion, and belonging.
Flexible hybrid work arrangements.
Competitive salary and benefits.
Opportunity to help shape the future for Girl Scouts across Western New York.

To Apply:

Please visit www.gswny.org to learn more and submit your application, including a resume, cover letter, and portfolio samples (if available).

Girl Scouts of Western New York Inc

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Director of Marketing & Communications