Summary

Gazelle Media Group is seeking a dynamic, senior-level freelance publicist to lead a high-impact PR campaign for a national cultural and climate justice initiative. This role will play a pivotal part in crafting and executing earned media strategies to elevate the voices of powerful women leaders and drive national visibility for a groundbreaking campaign. The ideal candidate is a seasoned storyteller with strong media relationships, a deep understanding of social justice movements, and an enthusiasm for creative, values-driven communications.

What Success Looks Like

You’ll be our lead media strategist on this campaign—generating high-quality earned media, developing compelling narratives, and creating strategic visibility opportunities. Success in this role means securing top-tier placements, building lasting journalist relationships, and helping shape a clear, resonant public voice for this initiative.

Responsibilities

Lead media strategy, planning, and execution for a national public awareness and advocacy campaign
Proactively pitch to national, cultural, climate, and social justice media outlets
Draft compelling press materials including pitches, press releases, and op-eds
Collaborate closely with our founder and the client’s team to align messaging and identify timely media opportunities
Source and secure speaking opportunities, podcast features, and media interviews for two women thought leaders
Help lead the development of a storytelling roadmap and press portfolio
Monitor media coverage and provide monthly performance updates and insights

Qualifications

5+ years of relevant PR or media experience, ideally with some agency experience
Demonstrated success securing top-tier and mid-tier media placements
Strong existing relationships with journalists covering arts, culture, climate, race, and gender
Exceptional writing, editing, and messaging development skills
A deep understanding of storytelling and media strategy for social justice movements
Experience working with BIPOC-led organizations or mission-driven campaigns is a strong plus
Ability to work part-time (20–25 hours/week) over a 4–5 month period

This is a remote, contract role with immediate start.

If you're passionate about storytelling that shifts culture and amplifies impact—and you're ready to take the lead on a high-visibility account—we’d love to hear from you.

Gazelle Media Group

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