Description

Global Sales Strategy & Operations (GSSO) is the team that helps shape Gartner's mission-critical sales priorities and works with sales leaders to drive tactical and analytical insights. As an associate on the GSSO team, you'll be at the forefront of the ongoing transformation of Gartner's sales force, which delivers approximately $4.9B in annual revenue and working to drive sustained double-digit growth. You will partner with business leaders across Gartner to support a global sales force comprised of more than 5,000 associates who sell to every major function, industry and market sector around the world.

About this role:

The Content Marketing Manager is part of the Global Marketing team in GSSO. The Global Marketing team is focused on driving topline revenue and increasing seller productivity.

The job of the content marketers is to develop and execute content strategies that attract and engage target prospects for Global Business Sales (GBS)/Global Technology Sales (GTS) and their aligned conferences. The primary responsibility is to optimize the content on gartner.com/en/ using best-in-class SEO & AI-search performance criteria to capture prospects, particularly at the C-level, who convert through to DSOs at a high rate within the research-based sales pipeline.

Content strategy should also boost top-of-funnel exposure for Gartner Conferences, both to capture interest of potential registrants and position conferences as the ultimate proof-of-concept for research & advisory (R&A) new business.

Content marketers work closely with the SEO team to develop keyword strategies for their assigned roles/conferences, including the choice of priority and secondary keywords and the content types used to target a prominent ranking for those keywords. Content marketers are accountable for meeting KPIs on their SEO-led content portfolios. You will be responsible for getting and keeping 80% of priority keywords to rank in positions #1-#3 in organic search results, increasing aggregate form fills from role-based SEO-led content by 10% YoY, and increasing DSO volume from SEO/direct channels by 20% YoY.

What you will do:

Partner closely with GTS/GBS/conferences marketers to integrate content planning and development tightly with GBS/GTS marketing campaigns and event timelines, using buying-trigger insights from marketing and sales to ensure that content quality and differentiation compels engagement among target C-level prospects.
Work closely with SEO partners to verify priority keywords and identify new secondary keywords to scale organic-search ranking opportunities and stay resilient to AI-driven changes in the search landscape.
Ideate (concept and outline) the most impactful content mix to drive content strategies and then produce — in part by leveraging AI tools and freelance resources — the right content at the right time and at the right scale.
Fully integrate Gartner ChatGPT (and other AI tools where available) into content strategy and creation.
Explore opportunities for brand-level and cross-functional narratives that position Gartner as a valuable partner and resource to C-level prospects.
When appropriate, write and/or edit content marketing pages and assets.
Work closely with the rest of the content team to ensure that role-based and cross-functional content. Receives adequate promotion on owned channels. Maintains a distinctive voice that adheres to Gartner brand standards and helps bring the brand to life across media and channels. Flows through the operations channel at sufficient quality and scale.

What you will need:

Experience developing content strategies designed to attract organic-search and other non-paid traffic. At least 5 years’ experience in B2B content-strategy development that incorporates SEO-optimized content is required. A working knowledge of the modern AI-disrupted SEO landscape is preferred.
Thorough understanding of B2B marketing buyer journeys and the interaction of marketing and sales enablement. A working knowledge of a range of content types and how they drive different outcomes in those buyer journeys is preferred.
Expertise in translating complex concepts into everyday language at an elevation appropriate for C-level executives. At least 5 years B2B writing experience, preferably creating B2B content on critical challenges, strategies and outcomes of interest to C-level executives, is required. Strong editing/editorial skills.
Proficiency with ChatGPT and other AI tools, including their use, governance and oversight for content-creation purposes. Proficiency of and adaptability with content marketing and planning platforms and tools in general is also needed.
Passion for business and technology
Bachelor’s degree; journalism or communications major preferred.
Strategic – applies strong business acumen and decision making skills

Creative – design, deliver and manage new processes/campaigns/content types to impact the business in a positive manner
Collaborative – achieve meaningful progress working with others inside and outside of the marketing department
Eager – a strong desire to positively impact the customer experience
Responsible – make decisions and independently manage projects

What you will get:

Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more
Collaborative, team-oriented culture that embraces diversity
Professional development and unlimited growth opportunities

#LI-AF5

#GSSO

#Hybrid

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work .

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 84,000 USD - 116,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com .

Job Requisition ID:98952

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