WOWorks – Senior Marketing Manager

ROLE OVERVIEW

As a Senior Marketing Manager at WOWorks, you will play a leadership role in driving all marketing efforts for two emerging brands. Your role will be responsible for creating, developing, and executing comprehensive marketing programs for both the brand and all local restaurants across the system. Your primary focus will be on building brand awareness, driving targeted audiences to our stores, and ensuring long-term profitability and growth. This position is the key position for the success of both brands.

BRAND LEVEL RESPONSIBILITIES (30%)

Represent both brands as a leader, managing overall brand voice, platform performances, reputation, and growth strategy.
Collaborate with agencies, freelance team members, key vendors, and cross-functional teams to create and execute strategic brand positioning and topline calendar initiatives, ensuring success and profitability.
Work closely with marketing leadership and franchisees to implement marketing plans and programs, including new initiatives, campaigns, promotions, and product launches, aligned with overall brand strategy.
Create and manage marketing calendars/activities and provide input on local/regional needs.
Execute program goals, including themes, messages, content, collateral, landing pages, and event logistics from concept through execution and follow-up.
Manage social media content calendars and partnerships with franchisees to create high-quality content for distribution on social platforms.
Support franchisees to enhance effectiveness, identify improvement opportunities, understand marketing needs, and increase sales.
Explore non-traditional local media avenues that may benefit the brand and franchisees.
Local Marketing 2% - recommend, track, analyze and report on the effectiveness of LRM efforts by individual location.
Ability to travel domestically up to 20%.
Social Media responsibilities.
Guest Relationship responsibilities.

STRATEGY SUPPORT (20%)

Work with the CMO to develop, finalize, and present overall strategies to the internal leadership team and the franchise system to grow the business.
Develop and sell-in annual marketing calendars and promotions.
Work with Culinary team to develop new products to drive new news and ongoing comp sales growth.
Contribute to high-level strategy development including securing brand partnerships and product development.

LOCAL RESTAURANT MARKETING (LRM) - (30%)

Support, teach, and train franchisees in various marketing tactics and implementation.
Collaborate with marketing leadership and franchisees to develop marketing plans and programs to achieve objectives, support brand strategy, and increase sales.
Collaborate with agency or freelance partners on content creation, including social media, and develop a portfolio of LRM programs accessible to Business Coaches and franchisees.
Coordinate materials to support franchisee-specific annual calendars of LRM activity that complement the national marketing calendar.
Collaborate with Business Coaches and franchisees to set and schedule franchisee-specific annual calendars of LRM activity.
Provide in-market support for local tests of strategic marketing initiatives.
Capture LRM best practices and benchmarks from top-performing franchisees and implement them system-wide.

NEW RESTAURANT OPENINGS (10%)

Collaborate with the New Restaurant Opening Marketing Manager to coordinate all integrated marketing tactics required for successful restaurant openings for your brands.

RELATIONSHIP MANAGEMENT (10%)

Build effective working relationships with franchisees and vendors, translating franchisees' needs into action.
Establish and maintain trust and credibility with franchisees, vendors, and marketing associates.
Maintain consistent communication (e.g., phone, email, face-to-face) with franchisees to discuss specific local marketing needs, encourage franchisee engagement in marketing their business, and ensure compliance with brand standards.

MISSION and SHARED VALUES Requirements

Our Mission (BE WOW!) and all our Shared Values represent the heart and soul of our great WOWorks Family. It is critically important that those who join our Family, share a desire and demonstrated results/examples in living the same Mission and Shared Values, personally and professionally:

OUR MISSION - BE WOW!: Demonstrated track record and personal passion for achieving personal and professional WOW! goals and living their best life, while helping others, i.e. Direct Reports, Peers, Guests, Family Members, and/or Community Members to achieve the same.
BE Passionate: Demonstrated ability to work through Director(s), General Managers and Teams, Peers to create a positive, fun, energetic, and engaging working environment; is passionate about living their purpose in life (and helps others to do the same) by identifying strengths/passions and setting targeted goals to achieve WOW! results.
BE Inventive: Multiple examples of being (and fostering the same behaviors from team or peers) solutions-focused, growth-minded, and pro-active in identifying potential roadblocks; ability to be bold and courageous when faced with obstacles; employs a disciplined approach in regards to continuous learning, personally and professionally.
BE Accountable: Demonstrated experience in building trusting, respectful, meaningful and fulfilling relationships; lives up to commitments and holds others accountable for the same with a spirit of integrity, respect and support; admits mistakes with humility and care; creates a “We are a TEAM Together and Apart” mentality and practice amongst direct reports/teams/peers following group inclusion and collaboration and after a decision has been made by the group leader.
BE Fulfilled: Multiple examples of success in leveraging experience and thought diversity throughout teams; dedication to taking care of self and others from a mind/body/spirit standpoint while also helping others to do the same; demonstrated ability to frequently celebrate individual and team successes.
BE Real: Shares an intentional desire to be genuine, authentic and vulnerable while also being empathetic, caring and loving when needed; embodies a spirit of hospitality and motivates others to do the same; is graceful, heartfelt, compassionate and forgiving.

WOWorks is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.

Job Type: Full-time

Pay: $70,000.00 - $75,000.00 per year

Benefits:

401(k)
Dental insurance
Health insurance
Paid time off

Experience:

restaurant marketing: 3 years (Required)

Willingness to travel:

25% (Required)

Work Location: Remote

Garbanzo Mediterranean Fresh

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