Read this before you apply.

Most people who apply for a role like this can create trending content or write a caption. Very few can take a real story of transformation and turn it into a number on a spreadsheet: a webinar signup, an email subscriber, a coaching client, a life actually changed. We're not looking for someone to fill a content calendar. We're looking for someone who can take a multi-tiered brand story, and turn it into posts that make people stop scrolling, feel something real, and take the next step toward the life they actually want.

Who We Are

We are a human-centric lifestyle/coaching company. In a dizzying and disorienting world, we help overwhelmed midlife professionals get anchored, clear, and focused on what really matters, so they can win at work and flourish in life.

The Role

You will own Instagram, including the Full Focus brand account as well as our CEO Megan Hyatt Miller's and founder Michael Hyatt's personal accounts, plus our Facebook and LinkedIn profiles. You'll report to the Creative Director who you'll lean on for carousels and graphic posts, and have access to video editing support, but you'll be the one shooting, writing your own hooks, and making the daily calls on what gets made and why.

You'll work directly with our team to gather the raw material, the stories, the wins, all in our brand voice, but the strategic thinking behind how that becomes content, and the writing itself (with the help of AI), is yours. You'll also work from a real bank of customer stories and testimonials, many with hard metrics behind them, and it will be your job to find the version of those stories that stops the scroll, ultimately resulting in viewers taking action.

You will not be graded on likes. You'll be accountable to something that actually matters to the business: shares, comments, DMs started, webinar signups, and email subscribers gained. You will have complete ownership of the number of people who see a story, feel it, and take the next step.

Requirements

This is for you if:

You think in strategy first, but you know how to write a hook that carries real feeling, one that helps someone connect emotionally to the transformation our products create. You don't choose between the analytical and the emotional, you're equally strong at both
You've led social media for a lifestyle or personality driven brand before, and you understand the difference between content and a story that sells
You've personally grown a profile to 200k followers (adding over 100k personally to the followership)
You're fluent with AI tools and use them to move faster, but everything you make still sounds unmistakably human, unmistakably on-brand, not like it came out of a prompt. You know how to use AI as a starting point, while adding your own touch to make it human
You can hold complexity. You know how to balance promoting two products at completely different price points, all while keeping the storytelling authentic, vulnerable, and engaging
You're quick on your feet, a fast learner, and genuinely energized by people's stories of transformation. You know how to take a well-performing post and reissue it as a story, yap session, or reconfigure it as a completely different post altogether
You know your way around Adobe Creative Suite, Canva, and video editing tools well enough that "I'll figure it out" isn't a phase you need. You already know how
You have real experience with ManyChat setting up auto-responses and DM automation that drives engagement. This is a nonnegotiable for this role as your primary objective is to generate leads that turn into email subscribers

This is not for you if:

Your portfolio is full of trendy, well produced reels that you can't connect to a single business result
You use AI to generate content start to finish without adding your own judgment or edits, and can't point to what you personally shaped, cut, or rewrote
Vulnerable storytelling makes you uncomfortable, or you'd rather keep things clever and at arm's length
You want a team to hand you assets and a calendar to fill. This role is the strategist, the writer, and the producer, not one of the three

What you'll actually do

Storytelling & Content Turn founder stories, customer testimonials, and real transformation metrics into Instagram content, carousels, single graphic posts, and video, with hooks strong enough to earn the scroll stop and arcs that pay it off.

Strategy & Lead Generation Build and run the content strategy across two accounts with two different product offers, always working backward from the goal: more of the right people signing up for our webinars/email lists and moving them toward our main product, Double Win Coaching.

Community Own the comments and DMs on both accounts, not as an afterthought, but as a real extension of the story, where the relationship with our audience actually deepens. You genuinely love to chat and make people feel at home and understand the human-first aspect is just as important as a strong strategy. You'll also set up and maintain tools like ManyChat to automate parts of that engagement without losing the human touch.

Production Shoot and edit your own video when needed. Editing support is available as routine, but when it's crunch time, you know how to step in and make it happen. Partner with our Creative Director on carousels and graphic posts. Work directly with our execs to capture raw footage and images the stories need.

Benefits

Culture & How We Work

Full Focus is a healthy team with strong leadership and a culture that genuinely feels like a family. We don't micromanage. We care about outcomes—not how things have always been done. What matters to us is that you love what you do and that our company succeeds. We measure both regularly.

We're committed to long-term growth for our team members. If you're looking for a place to do the best work of your career, put down roots, and grow alongside a brand you believe in, this might be exactly that.

Company Overview

At Full Focus, we empower high-achievers to win at work and succeed at life. Through our best-selling Full Focus Planner and world-class business coaching, we help thousands of professionals live and lead intentionally.

We are unapologetically values-driven. We work hard and rest well. We believe the most meaningful success is holistic—accomplished without sacrificing your health, relationships, or purpose. Our team is fast-paced, collaborative, and committed to the pursuit of excellence.

This is a full-time, salaried position that reports to our Creative Director. This position is eligible for our industry-leading benefits package, including premium health care (we cover 100% of your premium and 50% of your dependents'), generous PTO, a tiered bonus incentive plan, and paid maternity and paternity leave, among other stellar perks. This position requires candidates to reside in Nashville, Tennessee, or within a reasonable driving distance for regular in-person meetings weekly. Employees are expected to work synchronously from 9-3 pm CT, Monday through Friday, and whatever additional hours are necessary to achieve the outcomes they are responsible for. We are simultaneously committed to delivering the operating results we commit to as a team while also having the margin we need for our health and most important relationships. To that end, we allow flexibility to pick up children from school, attend to personal matters or appointments, etc. so long as you complete your work and communicate with your supervisor about it in advance. And, we encourage employees to constantly evaluate the efficiency and effectiveness of their work to enable them to "achieve more by doing less".

Work Environment

Work environment characteristics described here are representative of those that an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.

Lighting and Conditions: Works in a well-lit, ventilated, and climate-controlled office or housing environment where routine cleaning equipment is used. May occasionally be exposed to outside weather conditions being exposed to hot, cold, wet and/or humid conditions. Occasional exposure to fumes or airborne particles and chemicals, flammables, pesticides, etc.
Noise: The noise level is typical for a home office environment.
Travel: Land travel (less than 10%) is required. Full Focus team members are based near our headquarters in Franklin, TN. Because we value our team's autonomy to do their best and most focused work, we enjoy a primarily remote work environment, with in-person meetings as needed to collaborate and connect.

Full Focus

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