Title: Brand and Social Media Manager

Location: California-based, SF Bay Area preferred

Travel: Mostly remote, occasional on-site support in Santa Cruz Mountains HQ

Job Type: 1099 Contract, 10-20 hours/week, $30-60/hour

The Company

Fresh Tri is a neuroscience-based technology company that uses a proprietary, peer-reviewed approach to health behavior change, based on the science of habit formation. Our core product is a dual-sided, habit formation platform, entering the market as a GLP-1 companion then expanding to other use cases within population health, clinical outcomes and cost-savings. Dedicated to lasting healthy change, Fresh Tri offers next-generation technology that leverages mindset, practice, and iteration—inviting people to build evidence-based healthy habits, removing the guesswork and feelings of failure that often accompany lifestyle change. With consistent, peer-reviewed outcomes of 7-12% body weight loss that beats even the gold-standard diabetes prevention program, Fresh Tri has empowered over 500,000 people to-date to be unstoppable by iterating their way to better health. There is no “fail” — only practice and iteration.

The Institute for Iterative Thinking (IFIT) is the thought-leadership arm of our mission—bringing together doctors, scientists, and mindset researchers to advance the science behind the Iterative Mindset Method. With a focus on reducing performative burnout and driving real, sustainable change, IFIT translates cutting-edge neuroscience into frameworks, tools, and evidence‐based thinking that inform and complement our SaaS business.

How We Work

Empowering others to be unstoppable begins with fostering a sense of belonging both within and outside of our organization. Our leaders’ values of inclusivity create a workplace culture that encourages, supports, and celebrates diversity of all kinds, connecting us closer to the communities we serve.

Our work culture is designed to encourage and support personal growth and development through iterative excellence. Team members are challenged to contribute to a variety of initiatives with many opportunities to learn new skills and accomplish scalable impact. We measure our individual successes by how much we help others on the team, and we measure our impact by how we improve the lives of those we serve.

Fresh Tri is primarily a remote team with headquarters on a 170-acre retreat in the Santa Cruz mountains in California. With over 12 years of financial stability and growth, the company offers a fast-paced, mission-driven and connective culture, with opportunities to work across many disciplines. As a 100% employee-owned entity, we bypass external funding cycles and short-term investor demands, operating on a foundation of multi-year contract revenue.

About the Role:

We’re seeking someone to build, scale, and amplify the digital presence of Fresh Tri’s CEO, Dr. Kyra Bobinet ("DKB"), with the intention to attract opportunities for the core SaaS business of Fresh Tri. This role blends strategic thinking with hands-on content creation to transform every appearance, insight, and moment into high-impact, B2B-focused thought leadership. The ideal candidate is a fast-moving creator with cutting-edge creativity, judgment, strong editorial instincts, and the ability to translate long-form ideas into compelling, snackable assets that resonate with enterprise buyers and industry decision-makers. We need a community-builder who conveys a sense of belonging and accessibility to the DKB ethos/message of empowerment and liberation from performative conditioning. We want to convey uniqueness and a way out of the same ‘ole same ‘ole.

Core Responsibilities

Strategy, Planning & Content Creation

With a baseline of >14K followers in Instagram, and 28K+ on LinkedIn, grow the CEO’s audience, credibility, and inbound interest across priority B2B channels
Amplify talks, webinars, podcast appearances, and media coverage generated by the CEO’s appearances/messages
Develop channel strategy, audience positioning, content pillars, and editorial calendars (monthly/weekly)
Consistently write and produce high-performing social content: posts, threads, carousels, newsletters, short-form videos, and audiograms
Extract insights from podcasts, panels, talks, and long-form content to repurpose into multi-asset content kits
Craft a consistent CEO voice across LinkedIn, Instagram, email, blog, and additional platforms

Amplification, Community & Engagement

Build a cohesive professional brand for the CEO across LinkedIn and other B2B channels, reinforcing her expertise, industry credibility, and Fresh Tri’s strategic direction
Coordinate with podcast and video teams to pull quotes, clips, and assets efficiently
Thoughtfully engage in comments, DMs, and communities to nurture relationships with partners, hosts, and industry audiences
Manage reciprocal guest/host tagging, partner cross-posts, and collaborative promotional moments

Analytics & Optimization

Establish and track KPIs: follower growth, engagement, reach, click-through rates, and conversions
Analyze performance trends and iterate on content strategy
Monitor inbound inquiries and refine content that drives qualified leads

Desired Background And Experience

2-4+ years of experience in content strategy, brand marketing or social media
Exceptional writing, editing, and storytelling abilities
Strong short-form video instincts and digital production capabilities
Ability to move quickly, exercise good judgment, and adapt voice to CEO tone
Thrives in a fast-moving, entrepreneurial environment with shifting priorities
California-based (Bay Area preferred); able to travel to the Santa Cruz Mountains HQ as needed
Ready to start quickly to support an upcoming podcast launch

Fresh Tri is an equal opportunity employer that condemns discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. We stand for equanimity for excellent candidates and are committed to providing reasonable accommodations to qualified individuals.

Our compensation reflects the cost of labor across several US geographic markets, and is based on a number of factors including but not limited to market location, job-related knowledge, skills, and experience. The compensation for this position ranges from $30-60/hr with an expected 10-20 hours/week commitment.

Fresh Tri

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Brand and Social Media Manager