Description:

Job Overview:

The Creative Marketing Specialist is an entry-level role at GBC Food Services, LLC focused on graphic design, illustration, and creative production. Under the direction of the Director of Marketing, this team member creates print and digital materials, contributes fresh ideas, and develops practical design skills through guidance and feedback. Assisting with Social media, events and communication is a supporting responsibility.

Supervisory Responsibilities:

May oversee or coordinate with external vendors, freelancers, or interns for specific projects or tasks.

Key Responsibilities:

Creative Design & Production: Develop compelling visual assets for print, digital, retail, and promotional marketing materials, including signage, packaging, presentations, and advertising.
Photography & Visual Content: Capture, edit, and manage product photography and other visual content for marketing campaigns, social media, and promotional initiatives.
Creative Development: Collaborate on concepts, visual storytelling, and creative strategies that support brand objectives and marketing campaigns.
Brand Management: Maintain brand consistency across creative materials, ensuring quality, accuracy, and adherence to established brand guidelines.
Digital Marketing & Social Media: Support the development, production, and execution of content for social media, digital advertising, websites, and other marketing channels.
Marketing Campaigns & Events: Assist with the planning and execution of marketing campaigns, product launches, retailer promotions, and events, including creative production and on-site support.
Creative Operations & Collaboration: Maintain creative assets, prepare production-ready materials, coordinate with internal teams and external vendors, and support additional marketing initiatives as needed.

Competencies:

Creativity and Design: An eye for composition, typography, color, and graphic artistry, with an interest in developing original ideas.
Visual Storytelling: Ability to communicate ideas clearly through graphics, illustrations, imagery, and layout.
Creative Production: Willingness to learn print preparation, digital design, and basic photography and image editing.
Brand Consistency: Ability to follow established brand guidelines and apply feedback to creative work.
Communication: Clear communication skills and a collaborative approach to working with others.
Learning and Adaptability: Willingness to ask questions, take direction, and build skills through practice and feedback.

Requirements:

Required Skills/Abilities:

Knowledge of Adobe Illustrator and Photoshop; familiarity with InDesign or a willingness to learn.
A creative portfolio demonstrating design skills. School assignments, internships, freelance work, and personal projects are welcome.
Basic photography, photo editing, or illustration experience is helpful but not required.
Ability to follow creative briefs, established templates, and brand guidelines.
Ability to organize assigned tasks, collaborate with others, and meet agreed deadlines with guidance.
Attention to detail and willingness to review and revise work before final approval.

Education and Experience:

Coursework, a certificate, or a degree in graphic design, visual arts, digital media, or a related field is preferred. Equivalent demonstrated design skills and portfolio work will also be considered.
Two to Four years of related experience. Recent graduates and candidates with school, internship, volunteer, or personal project experience are encouraged to apply.
Physical Requirements: lift 50 pounds and can stand for an 8 hour shift. When necessary.
Extended periods of sitting at a desk and working on a computer.
May require handling and transporting photography equipment as necessary.

Work Environment:

Predominantly office-based, with occasional travel to various sites for photo shoots or marketing events.
Engages in a dynamic blend of independent tasks and collaborative projects within a team-centric setting.
Equal Opportunity Statement:
GBC Food Services, LLC is an Equal Opportunity Employer. We embrace diversity and are dedicated to fostering an inclusive environment for all employees.

Other Duties:Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Fresh Food Concepts, LLC

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Creative Marketing Specialist