(This will be a contract/temporary position to start. There is potential to convert to full-time).

At First Day, we’re on a mission to make better health simple, joyful, and science-backed — starting with clean, effective multivitamins for the whole family. We’re looking for a Social Media Coordinator who lives and breathes social media to help grow our online community, tell our story, and bring our brand to life across TikTok, Instagram, and emerging platforms.

What You’ll Do

Content Planning & Scheduling

Support planning, drafting, and scheduling of organic social posts across TikTok, Instagram, and other channels.
Maintain a consistent posting calendar that aligns with brand campaigns, launches, and key moments.

Content Creation Support

Brainstorm and help create engaging short-form videos, captions, and trend-driven content that reflect First Day’s tone and mission.
Partner with internal teams and creators to source user-generated and branded content.

Community Engagement

Monitor comments, DMs, and mentions daily to keep a pulse on our community.
Respond to followers in a warm, on-brand voice and route any customer service or sensitive inquiries to the right team.
Proactively engage with fans, creators, and relevant communities to foster brand loyalty.

Trend Research & Social Listening

Stay up-to-date on social media trends, audios, and top creators relevant to our audience.
Track competitor activity and surface new ideas for engagement and content inspiration.

Reporting & Insights

Track key performance metrics like engagement rate, reach, and follower growth.
Share regular insights and recommendations to help optimize performance and content strategy.

Creator & Affiliate Coordination

Support influencer and affiliate campaigns by organizing collaborations and tracking deliverables.

Brand Voice & Aesthetic

Ensure all content aligns with First Day’s voice, values, and visual identity.
Collaborate with design and marketing teams to maintain a cohesive look and feel across platforms.

What We’re Looking For

Passion for social media, storytelling, and community building.
Excellent written communication skills and attention to detail.
Deep familiarity with TikTok, Instagram, and emerging platforms.
Proactive, organized, and comfortable multitasking in a fast-paced environment.
Experience using tools like Later, Buffer, Figma, or Canva is a plus.

About First Day:

First Day stands at the forefront of health and wellness, driven by a passion for empowering families to live their healthiest, most vibrant lives. Guided by cutting-edge research, we’ve created a lineup of science-backed products designed to foster total well-being. By championing innovative solutions for every stage of life, First Day remains steadfast in our commitment to helping individuals and families unlock their full potential for health and vitality. Discover more about First Day and explore their product line at www.firstday.com.

First Day participates in E-Verify to confirm the employment eligibility of all newly hired employees. As part of the I-9 verification process, we use E-Verify to ensure that candidates are legally authorized to work in the United States. For more information about E-Verify, please visit the E-Verify website.

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Social Media Coordinator