About Us

Meet your closet’s newest favorites--a casually cool collection of wardrobe must-haves designed by the fashionably-sensitive sisters, Sara and Erin Foster. Go ahead, find your favorite.

Favorite Daughter is looking for a social-first, creator-savvy marketer who is equally at home in front of the camera as behind a performance dashboard. Reporting to and partnering closely with the Director of Marketing & Social, this role executes and helps shape the brand’s social presence, producing organic content, driving community engagement, and building a creator commerce engine that converts culture into revenue. You will manage day-to-day channel execution, create content yourself (including on-camera), and grow affiliate programs across TikTok Shop, YouTube Shopping, ShopMy, LTK, and Pinterest. The ideal candidate lives and breathes social media, understands the creator economy, and knows how to turn attention into sales.

Specific Responsibilities Would Include

Content Production & Organic Social

In collaboration with the Director of Marketing & Social, manage the social media content calendar across Instagram, TikTok, YouTube, Pinterest, and Facebook, aligned to product launches, brand campaigns, and cultural moments.
Supplement on-camera content by appearing in organic social content as needed.
Support the brand founders in creating content, developing concepts, and assisting with execution to bring their on-camera presence to life across platforms.
Plan and execute social-first photoshoots and support content capture during larger brand shoot days, as directed by the Director of Marketing & Social.
Produce and edit photo, video, and motion assets using Adobe Creative Cloud, Canva, or similar tools.
Stay ahead of platform trends, formats, and best practices; surface relevant opportunities to the Director of Marketing & Social to keep Favorite Daughter culturally relevant and algorithm-friendly.
Monitor competitive activity and translate emerging formats into rapid, conversion-focused content opportunities.

Creator Commerce & Affiliate Programs

In partnership with the Director of Marketing & Social, execute and help scale all affiliate programs—TikTok Shop, YouTube Shopping Affiliate, ShopMy, LTK, and Pinterest—optimizing links, codes, commissions, payouts, and ROI.
In collaboration with the Director of Marketing & Social, identify and onboard creators who authentically align with Favorite Daughter’s aesthetic and audience.
Execute end-to-end influencer campaigns—outreach, gifting, product seeding, affiliate setup, paid partnerships, deliverables, and timelines—as directed by the Director of Marketing & Social.
Maintain the VIP creator master list and cultivate ongoing relationships with influencers, agencies, and platform reps.
Partner with the Director of Marketing & Social to strategically allocate budget, inventory, and opportunities across the creator roster to maximize revenue impact.
Support brand events by coordinating creator attendance, content capture, and post-event amplification.

Community Management & Growth

Own real-time community management across Instagram, TikTok, Pinterest, YouTube, and other active platforms—responding to comments, DMs, and mentions promptly and in brand voice.
Foster authentic community by engaging meaningfully with followers, customers, and creators.
Identify and flag high-value UGC, creator posts, and community moments to the Director of Marketing & Social for amplification.
Monitor brand sentiment and surface key feedback or trends to the Director of Marketing & Social and the broader team.
Support channel growth through content execution, creator collaborations, and trend-forward posting, in alignment with strategy set by the Director of Marketing & Social.

Performance, Analytics & Optimization

Analyze KPIs across all social channels and affiliate programs; share findings and recommendations with the Director of Marketing & Social on a regular cadence.
Track ROI and report on revenue contribution from TikTok Shop, YouTube Shopping, ShopMy, LTK, and Pinterest.
In collaboration with the Director of Marketing & Social, provide data-driven reports with clear insights, actionable takeaways, and strategic recommendations.
Continuously test and iterate on content and creator partnerships based on performance data; bring optimization recommendations to the Director of Marketing & Social for prioritization.

Our Best Fit Candidate Would Have

3–5+ years of experience in social media management, creator commerce, or influencer/affiliate marketing for a fashion, beauty, or DTC brand.
Hands-on experience managing TikTok Shop, YouTube Shopping Affiliate, ShopMy, LTK, and/or Pinterest Shopping.
Proven ability to create compelling organic content natively—you know what performs on each platform because you live on them.
Comfortable on camera and willing to appear in supplemental content when needed; experience supporting or producing founder-led content a plus.
Hands-on editing experience with Adobe Creative Cloud, Canva, or similar tools.
Proven ability to drive measurable revenue through affiliate and creator programs.
Strong understanding of the women’s contemporary fashion/apparel creator landscape.
Analytical mindset: comfortable interpreting performance data and translating it into strategy.

In return, we provide an industry-competitive salary, along with a comprehensive benefits plan (medical, dental, vision) that includes a matching 401(k), Summer Fridays, generous PTO, merchandise discounts, excellent career development opportunities, and a work environment that reflects our industry leadership. Our social impact program, Centric Cares, focuses on volunteerism to make a difference in communities we live and work in and o ur D&I committee is shaping the future of diversity, equity and inclusion at Centric Brands though workshops, resources and inspiring conversation.

Salary Range: $86,000-108,000

At Centric Brands, we believe our people are our greatest asset, and we seek to structure competitive compensation offers to ensure that we are able to attract and retain the best talent. Our job postings include an annual base salary range at the time of employment. The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. Base salary is a part of a total compensation package, which, depending on the position, may also include commission earnings, annual bonus and other Centric Brands sponsored benefit programs.

Be part of our growing community by getting involved with groups, teams and initiatives like Be Green, Be Giving, and Be Celebrated.

Centric Brands is an Equal Opportunity Employer

Please note that Centric Brands will only reach out to interview, make an offer of employment or conduct onboarding activities for candidates who have applied through our careers site. When interviewing for a position, the candidate experience will include live interaction, such as a video conference or telephone call, with a Recruiter and/or company employee(s). We will never ask for any money or payments from applicants at any point in the recruitment process. Be aware of suspicious recruitment activity. If you think you are a victim of an employment scam, you may contact your local law enforcement agency and/or visit the Federal Trade Commission website here: https://consumer.ftc.gov/articles/job-scams .

Favorite Daughter

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Social Media, Content & Creator Commerce Manager- Favorite Daughter