Founding Growth, Content & Storytelling Lead

We're building the first truly intelligent and sweeping social and relationship ecosystem, powered by an emotionally intelligent AI that understands you in all your richness.

Location: London (remote to start, but you must be based in the city)

Salary: Competitive salary + founding team member-level equity

Start Date: ~Sept. 23rd

Home: elinity.org

Apply: careers@deckoviz.com

Do not apply if: Marketing, Strategy, Ops, not in the city.

Apply only if you have a strong content background & understanding of the problem space.

The Mission

Help seed the most important mission of all: helping people find their most resonant people and build extraordinary relationships.

In a time of social breakdown, loneliness, shallow algorithms, and dopamine-hijacking UX, we're crafting something radically different. A place for meaning-making, not superficial connections. With an AI that knows you deeply, plus tools to nurture, sustain, and grow relationships.

We're creating a new emotional operating system for how humans connect and flourish together. From romantic connections to collaborators and lifelong friends, Elinity helps people find their tribe and flourish together, with a new rhythm of connection: slower, deeper, more intentional, more human.

Why This Role Is Mission-Critical

There are two core functions in any company: building the thing you want to serve people with, and reaching the people so you can actually serve them. You'll own the second.

The way we reach people has fundamentally changed. It's about connecting through stories. The better our stories are in terms of cultural congruence, emotional resonance, and originality, the better our growth outcomes.

For us, content and growth aren't separate functions. They're the same thing. We plan to grow entirely organically: no Meta or Google ads, no paid marketing playbook. Your job is to help Elinity reach our first 500,000 users through stories, creative strategy, user acquisition, and community.

How Do We Get To Our First 500k Users?

Content & Storytelling

Build and own Elinity's early content and storytelling engine across social, film, conversations, podcasts, and emerging formats. Create narratives, campaigns, series and experiments that make people feel something and build a recognisable cultural language around Elinity.

1. Brand Films & Narrative Films

Create brand films, narrative films and cinematic storytelling around people, relationships, meaning, technology and the future. These should not feel like conventional startup marketing. We want stories that make people stop, watch, think, and feel something. The goal isn't simply to explain what Elinity does, but to make people feel why it exists and the world it is creating.

2. People, Conversations & Podcasts

We talk with people. A lot of people. With researchers, psychologists, couples, friends, strangers, creators, philosophers, artists, and anyone with something interesting to say about how humans connect and live.

Build thoughtful podcasts, interviews, park conversations, and documentary-style pieces around relationships, psychology, technology, AI, meaning, culture, and human flourishing. Identify interesting people, develop conversations, film, produce, and turn them into content people want to share.

3. Mini Video Essays & Idea-Driven Content

Create short and medium-length video essays exploring ideas that matter: relationships, psychology, technology, AI, creativity, society, meaning, loneliness, human behaviour, culture and the future.

These aren't generic explainers. They should help people think more deeply and see something they hadn't seen before. You'll help develop, research, write, film and edit them.

4. Short Fictional Films & Speculative Storytelling

Create short fictional films and near-future stories exploring what happens in the post-AI world. Explore love, friendship, loneliness, intimacy, identity, AI, and human flourishing. Move beyond cold, cynical dystopian tropes toward futures that are stranger, richer, more emotionally complex and perhaps hopeful. AI is lowering the barriers to filmmaking, and we intend to push that opportunity hard.

User Acquisition & Early Growth Strategy

Architect and execute our user acquisition strategy across NYC and major US cities. Hustle, test, and creatively break through the noise to get our first 100K passionate users who genuinely love what we're building.

Our growth will come through content, community, word of mouth, partnerships, creators, experiences, and creative distribution rather than paid acquisition. Identify the channels, communities, and experiences that help Elinity spread organically, including universities, post-grad communities, offline events, creator networks, and partnerships.

Get scrappy. Get creative. Get it done.

Influencer, Creator & Partnership Marketing

Identify and collaborate with creators in relationships, psychology, storytelling, culture, technology and lifestyle. Form partnerships with communities, brands, universities, events and content networks. Over time, this expands into UGC, affiliate and referral programmes, collaborative content, university activations, pop-ups and other creative distribution models.

Creative Experiments & Growth Hacking

Be an idea machine. Launch weekly creative experiments online and offline: formats, videos, voice drops, referral loops, guerrilla activations, creative PR, community experiences and creator collaborations. Go wild. The old playbook doesn't work. Distribution is the biggest bottleneck, and we don't intend to grow through ads, period. Crack it through pure creativity.

Brand Evangelism & Community Cultivation

Be a living embodiment of Elinity's ethos: intentional connection, depth, care, and human aliveness. Build a founding community through gatherings, pop-ups, dinners, conversations, university events, creative installations, and partnerships.

This is earned growth, not bought growth. Community-driven, not algorithm-driven.

Who You Are

You're a world-class storyteller. You love connecting with people through stories; you're comfortable picking up a camera and captivating audiences, and you have strong taste and aesthetics. Everything else in this role is downstream of this.
You're deeply creative. We need lateral thinking, creative content and growth strategies, and smart acquisition tactics that don't rely on paid marketing. Creativity is the core requirement.
You instinctively understand narrative, emotion, pacing, tension, curiosity, beauty, meaning and culture. You love cinema, documentaries, podcasts, YouTube and stories in all their forms. You understand framing, composition and editing, and can interview people, host conversations or speak directly to camera.
You understand the gravity of this moment. You're passionate about the problem, bring urgency and energy every day, and see this as a mission you own deeply.
You're intrinsically motivated, obsessed with human connection, and fascinated by relationships, psychology, creativity, meaning, and human behaviour. You're a deep-feeler and sharp thinker who believes aligned AI can help people live more conscious, connected lives.
You've done growth before: user acquisition, partnerships, content, community, or some combination. You have drive, ideas, and execution chops. You don't wait for permission. You'd rather build something that matters than just chase metrics, and you're ready to break rules, not follow them.

What You'll Get

Founding team equity in one of the most ambitious social platforms of our time, with a front-row seat to launching a global movement for authentic connection.
The opportunity to create films, documentaries, podcasts, video essays, conversations, fictional stories, campaigns, and community experiences that can genuinely shape conversations and culture.
A mission that matters: helping people live more meaningful, connected, love-filled lives, while building social infrastructure for the post-AGI world. Something that lasts beyond this generation. Something grandkids might use. Imagine the stories!

The Context In Which We Are Building

The moment is serious, tectonic shifts are happening, and we might be trending towards dystopic outcomes. This is urgent.

Elinity moves beyond the traditional connection paradigm into a relational-flourishing buddy people use for years. We have connection-oriented games and a suite of tools to deepen your relationships. We're not just bringing the most resonant people together. We're helping them thrive together.

The relational world is breaking down. Loneliness is epidemic, algorithms are shallow, and technology is increasingly anxiety-inducing and parasitic. We're building the antidote: a place where depth wins over breadth, meaning wins over metrics, and conscious connection wins over mindless consumption.

Why Now? Why This?

If you've ever dreamed of building something that will change how the world loves, befriends, bonds, creates, and collaborates, this is your shot.

We're creating a new emotional operating system for human connection. The old systems are broken; the new ones haven't been built yet. This is a liminal moment where a small team with the right vision and execution can shape what comes next for millions.

This role is for someone who reads this and feels it in their chest, sees the enormity of what we're attempting, and thinks: "yes, this, now."

We're reimagining how humans find each other and building tools that help people flourish together, not just match. Our growth will be earned: creative, community-driven, with integrity and soul. Stories compelling enough, experiences valuable enough, and a vision clear enough that people can't help but want to be part of it.

If that's the kind of growth you want to do, if that's the kind of story you want to tell, if that's the kind of mission you want to own, then we need to talk.

🌀 Elinity. Find your people. Build your tribe. Flourish in your relationships.

For more information, visit us at elinity.org

Elinity

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