Richmond, VA | Hybrid

We’re looking for a Social Media Strategist & Content Creator to join our team and work in close collaboration with our Social Media Supervisor. You love making content, you understand strategy, and you get excited when a Reel outperforms expectations. You’re the kind of person who shows up to a client site prepared to capture and comes back with footage that tells a story.

This role will support content strategy, creation, execution, and performance reporting across a portfolio of agency accounts. You’ll have real ownership over content and real impact on results.

You will execute strategic, creative, and performance-driven social media content that drives measurable brand growth for DLA’s clients, turning platforms into communities, content into engagement, and campaigns into results.

What You’ll Own

Content Creation & Execution

Build and maintain monthly, platform-specific content calendars for assigned clients, including content pillars, copy, image/reel description, etc.
Produce original content: Copy, graphics direction, reels, carousels, and stories – all that reflect each client’s brand voice and platform best practices.
On-site content capture shoots (some including travel up to 3 hours outside of Richmond), and come back with assets that outperform stock or recycled content (measurable via engagement, saves, shares, and watch time).
Drive at least 2 social-first “breakthrough” moments per client per quarter — standout Reels, trend-led content, or high-performing posts that beat account averages.

Community & Audience Growth

Own community management across assigned accounts: including comments and DMs, with a response window under 24 hours.
Contribute to quarterly follower growth targets through a mix of organic content strategy and support on paid campaign execution.
Maintain positive brand sentiment and flag escalated community issues early with a recommended response plan.

Strategy & Optimization

Analyze performance data monthly and translate it into clear insights on what worked, what didn’t, and what to do next.
Test new platform features and trending formats early; bring recommendations to the team before clients are playing catch-up.
Contribute content and performance highlights to monthly client presentations, reinforcing DLA’s role as a proactive strategic partner.

Collaboration & Agency Contribution

Work hand-in-hand with the Social Media Supervisor to ensure social strategy is integrated into broader campaign work, not bolted on at the end.
Bring proactive, creative ideas to internal strategy conversations – the kind that actually influence creative direction or media planning.
Share learnings, trending content formats, and platform insights with the wider agency team in ways that lift everyone’s performance.
Show up as reliable, solution-oriented, and prepared, both internally with our team and externally with clients.

What You Bring

2–4 years of experience in social media, content creation, or digital marketing. Agency experience is a plus, not a requirement.
Deep hands-on knowledge of Instagram, Facebook, TikTok, LinkedIn, and YouTube — you know how each platform’s algorithm actually works.
Content creation skills: you can shoot and edit a Reel, write sharp captions, and design graphics that don’t look templated.
Strong strategic instincts: You understand business objectives and can connect content decisions to them.
Comfort with performance data: you can read a Meta Business Suite report and tell someone what it means and what to do about it.
Experience managing multiple client accounts or projects simultaneously.
A proactive, self-starter energy. You don’t wait to be told what the trend is; you’re already making content about it.
Confidence in client-facing settings, including on-site shoots and monthly reporting conversations.
Strong writing and communication skills, with the ability to adapt tone and voice across brands.

Core Competencies

Social platform expertise with a performance mindset
Strong creative storytelling instincts
Strategic marketing thinking tied to business objectives
Data literacy and insight-driven decision making
Proactive, adaptable, and energized by change
Collaborative with clients and teammates
Highly organized across multiple accounts
Comfortable and confident in client-facing and on-site environments
Strong visual aesthetic and skilled in programs such as CapCut, Canva, and Lightroom
Skilled in scheduling and reporting tools such as Sprout and Meta Business Suite

The Fundamentals

Location: Hybrid work environment (Richmond, VA).
Compensation: Competitive compensation
Time Off: Unlimited paid time off with 4 weeks minimum, and 14 paid company holidays (including the week between Christmas and New Year’s).
Benefits: Health, Dental, and Vision benefits, Simple IRA Retirement Plan.

Send your resume and portfolio to julia.bruski@dottedline.agency

Dotted Line Agency

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Social Media Strategist & Content Creator