Work Location Napa, CA

Position Purpose

Working with International VP, SMO manager and Regional Directors, the Digital Marketing Manager - International is responsible for developing and helping to execute the social media and digital strategies for all brands in Delicato’s International Portfolio. Serving as a digital marketing subject matter expert, this position ensures that our digital efforts are aligned with Brand positioning and generate ongoing consumer demand. Reporting to the Director Digital Marketing and working closely with the domestic Brand and Digital Marketing teams, this highly specialized position will develop and execute a cross-platform digital and content strategy supporting Delicato’s International brand marketing efforts and influence key stakeholders with the use of research, insights, and analytics.

This is a remote position and candidate can be located anywhere in the US.

Essential Duties

Plays a critical role in driving the digital marketing agenda to grow international e-commerce business and ensures a seamless, on-equity consumer experience
Ensures the brand visuals and voices are accurately communicated across all digital channels including but not limited to social media, digital advertising, SEO, retail marketplaces, and websites and acts as a steward for brand tone with outside agencies and partners
In coordination with domestic Digital Marketing efforts, owns the strategy, communication and delivery of all social media and digital assets for the International Marketing team’s digital efforts for the International Marketing team’s digital efforts
Serves as a Social Media Subject Matter Expert providing best practices and recommendations to internal International and Trade Marketing teams
Drives strategy and execution across all social channels for all brands within the Delicato National portfolio, including Bota Box, Francis Ford Coppola, Noble Vines, Z. Alexander Brown, 1924, Three Finger Jack, Black Stallion, and Diora and more. Provides Social Media support and expertise for International and Exclusive brands.
Manages multiple outside agencies and serves as lead point of contact to ensure quality and value of spending in all digital media are earning return on investment, and ensures brand standards and compliance are upheld, while deliverables are provided in a timely manner
Consistently provides strategic direction and collaborates with internal and external stakeholders, i.e., content development firms, PR agencies, video production companies, technology vendors, etc., to ensure 360-degree programming is consistent and customized across all digital platforms
Stays ahead of key digital marketing platforms/tools and optimize digital presence on key consumer facing touchpoints (apps, websites, digital ad units etc.); monitors and analyzes competitive digital activity; reports relevant findings to key stakeholders
Utilizes paid tools with outside research to remain on the cutting edge of all digital insights; synthesizes and presents digital insights into frameworks that inform strategy and drive key business decisions across brand marketing findings to the broader marketing and sales organization
Advocates for brands by serving as a key liaison between U.S. National Marketing, Trade Marketing, and International
Creates and maintains brand standards and annual plans with clear brand positioning and execution guidelines
Partners with U.S. National Marketing as part of the annual development of strategic brand plans by analyzing product, category, consumer, and market dynamics that ensure long-term brand growth
Establishes and delivers fully integrated promotions and education materials that enables engagement amongst consumers, distributors, and retail partners
Develops and owns goals and performance metrics for campaigns; monitors regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement; presents findings to key stakeholders and relevant parties
Coordinates with International regarding the recommendation of products and pricing utilizing data and insights
Executes International brand budgets that support key brand strategies; adheres to prescribed brand budgets
Works collaboratively and in partnership with across Delicato functions
Works on special projects as assigned
Other duties may be assigned

Minimum Requirements

Education and Experience

Bachelor’s Degree with emphasis in Marketing, Communications, or comparable discipline
4-5 years of directly related experience
Wine or Spirits Industry experience preferred

Certificates and Licenses

WSET Level 2 preferred

Knowledge, Skills, And Abilities

Experience developing and executing social media across all social channels and digital strategies
Global understanding of the way that digital marketing is used as a brand platform to communicate brand objectives in the beverage alcohol space
Ability to manage (as lead point of contact), monitor, and serve as a brand steward to multiple agencies and act as a liaison between our Brand Teams and the agencies
Advanced knowledge of digital and social media advertising
Ability to monitor and analyze competitive digital activity and report relevant findings to senior leaders, brand, legal and digital teams
Excellent planning, organization, and communication skills
Stays at the leading edge of industry trends
A self-starter, detail oriented, and results driven attitude
Ability to influence key stakeholders using analytics
Proactive and solution orientated
Able to work within a team environment and build cooperative and collaborative relationships with those inside and outside the department
Strong computer skills including MS Word, PowerPoint, Excel, Outlook
Experience with graphic software such as Photoshop and Adobe Illustrator desired
Solid understanding of social and web analytics tools
In depth knowledge of all social media channels (Facebook, Twitter, YouTube, Instagram, etc.)
Knowledge of the digital landscape and how it relates to Consumer-Packaged Goods

Working Conditions

Remote position that requires working from home
Occasional traveling is required
Occasionally may be required to lift and carry cases of wine
May need to determine color, taste

Work Standards

Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationships
Communicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive manner
Demonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and training
Follows all Company policies and procedures

Additional Comments

Management retains the discretion to add to or change the duties of the position at any time.

California Pay Transparency Disclaimer: This is a Exempt position. The pay range for this position is $91,052.16 to $142,541.76. It is not typical for an individual to be hired at or near the top of the range for their role. Actual placement within range will be contingent upon a number of factors, including but not limited to the candidate's qualifications, education, experience, internal equity and alignment with market data.

Delicato Family Wines offers its employees a generous and comprehensive benefits package. The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents. Additional health benefits include life, disability and flexible spending accounts. Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many more.

NOTICE TO THIRD PARTY AGENCIES

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

Delicato Family Wines is an Equal Opportunity Employer.

Delicato Family Wines

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