About Datalily

At Datalily we bring data stories to life through strategic market research and powerful content campaigns. Leading B2B SaaS brands like HubSpot, DoorDash, and Klaviyo rely on our expertise and the content we create to engage key audiences and drive their businesses forward.

We're a small team of hardworking creatives and data scientists who pride ourselves on delivering exceptional content campaigns and becoming key members of our client partners' marketing teams.

We're women-owned and led, and committed to supporting talented individuals in growing their skills and becoming part of our leadership team.

About the role

We’re looking for an experienced B2B SaaS marketing writer, editor, and storyteller to create and manage high-impact content campaigns, from research and storytelling to conversion-focused copywriting and SEO/AEO optimization. You’ll work on product-focused blog and website content, research-driven report campaigns, case studies, and promotional assets, doing strategy, briefing, writing, editing, and optimization. We’re looking for a creative, critical thinker with solid writing chops, new ideas, and experience writing for B2B SaaS marketing teams who can jump right in and get started.

You should be comfortable analyzing and understanding SaaS audiences, delivering a unique narrative with a clear point of view, incorporating data and research, and adapting to each client’s specific needs. You should also be a strong writer and editor, respond well to feedback, and always be looking for ways to improve our processes and content.

While we understand that AI can be a useful tool, we’re looking for someone who can write content without AI creating the first draft, who can adopt a client’s brand voice and tone while writing conversationally and confidently, and not making the reader’s eyes glaze over because it sounds like a robot wrote it.

This role will work closely with our data analyst, copywriters, and designers to bring campaigns to life, and you’ll collaborate directly with clients, owning strategy, coming up with new ideas, and making sure that every project meets their goals. You’ll have the opportunity to eventually lead our content team and advance at our fast-growing startup.

Location: Hybrid role based in Framingham, MA (3 days per week in our office)

Key responsibilities

Content marketing strategy: Own the strategic direction for research-driven campaigns, marketing content, and thought leadership initiatives. Analyze audience needs, competitive landscape, and client goals to create content that drives measurable results across the funnel. Identify opportunities to leverage proprietary research and data as competitive differentiators.
Briefing + outlining content: Create detailed content briefs and outlines that set writers up for success, incorporating SEO/AEO requirements, audience insights, strategic messaging, and brand voice guidelines. Define content structure, key points, research requirements, and data needs. Collaborate with the data analyst to identify relevant statistics and insights. Ensure briefs provide clear direction while leaving room for creative execution.
Writing: Write high-quality, conversion-focused content across formats including blog posts, research reports, case studies, website copy, and promotional assets. Translate complex SaaS concepts and data into clear, compelling narratives without relying on AI-generated first drafts. Adapt to each client's brand voice while maintaining a conversational, engaging tone. Incorporate research findings, data points, and customer insights to create content with a distinct point of view.
Editing: Edit and refine content from freelance writers and team members to ensure quality, consistency, and alignment with client goals and brand standards. Strengthen narrative flow, clarify messaging, optimize for SEO/AEO, and fact-check data citations. Provide constructive feedback that helps writers improve while maintaining project timelines. Balance editorial precision with practical deadlines across 15-20 concurrent projects.
Client communication + collaboration: Serve as a strategic contact for clients, leading kickoff calls, presenting strategic recommendations, and providing regular updates on campaign progress. Manage timelines for your deliverables, collaborate with designers and data analysts, and make sure content meets quality standards and deadlines. Proactively identify challenges, propose solutions, and drive projects forward with minimal oversight. Build strong client relationships through clear communication, strategic thinking, and reliable execution.

Qualifications

Required:

B2B SaaS content marketing experience (5-7 years): Proven track record creating content for B2B SaaS companies, with deep understanding of typical buyer journeys, pain points, and decision-making processes
Agency or studio experience: Background working in a fast-paced agency or content studio environment managing multiple clients and projects simultaneously
Strategic content development: Demonstrated ability to develop content strategies that align with business objectives and drive measurable results
Exceptional writing and editing skills: Portfolio showcasing varied content types with strong narrative voice, clear structure, and ability to make complex topics accessible
Project management capabilities: Experience managing 10+ concurrent projects with competing deadlines while maintaining quality standards
Research integration: Comfort working with data, statistics, and research findings to strengthen content narratives and support strategic positioning
SEO/AEO knowledge: Working knowledge of SEO best practices, keyword research, and emerging AEO (Answer Engine Optimization) strategies
Client-facing communication: Strong presentation and communication skills with experience managing client relationships and expectations

Preferred:

Research campaign experience: Background developing and promoting original research reports, surveys, or data-driven content campaigns
Vertical expertise: Deep knowledge of specific B2B SaaS verticals (e.g., martech, ecommerce, customer experience, data/analytics)
Content optimization: Experience with conversion optimization, or performance analysis to improve content effectiveness
Multi-format storytelling: Portfolio demonstrating versatility across formats including long-form thought leadership, case studies, product content, and promotional copy
Startup or scale-up experience: Comfort with ambiguity, wearing multiple hats, and building processes in a growing organization

Personal attributes:

Critical thinker: Questions assumptions, identifies gaps in logic, and brings fresh perspectives to client challenges rather than defaulting to generic marketing advice
Self-directed: Takes ownership of projects from strategy through execution with minimal hand-holding; proactively identifies problems and solutions
Detail-oriented: Maintains high standards for accuracy, especially with data citations, statistics, and factual claims
Collaborative: Works well with designers, analysts, and writers to bring campaigns to life; receptive to feedback and contributes to team improvement
Adaptable: Quickly learns new industries, products, and brand voices; comfortable pivoting based on client needs or market changes
Continuous learner: Stays current on content marketing trends, AI's impact on the industry, and evolving best practices; always looking for ways to improve processes
Authentic voice: Values original, human-crafted content over AI-generated material; can write with personality and point of view while maintaining professionalism

Compensation & benefits

Salary Range: $100,000–$120,000 annually, commensurate with experience

Benefits:

Hybrid work model: 3 days per week in our Framingham, MA office, 2 days per week remote
Open and transparent company culture with direct access to leadership
Generous paid vacation time
Paid US federal holidays
401(k) retirement plan with competitive company matching
Comprehensive medical, dental, and vision insurance
Professional development opportunities
Collaborative, supportive team environment

Equal Employment Opportunity

Datalily is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applications from candidates of all backgrounds and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic. We encourage women, people of color, LGBTQ+ individuals, and members of other underrepresented communities to apply.

How to apply

Please submit your resume, portfolio or work samples, and a brief cover letter explaining your interest in the role and relevant experience to hello@datalily.com. We look forward to hearing from you!

Pay: $100,000.00 - $120,000.00 per year

Benefits:

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

Application Question(s):

Please share your writing portfolio or relevant work samples (B2B SaaS, long-form, research-driven content)
Please include a brief cover letter explaining your interest in the role and relevant work experience.

Work Location: Hybrid remote in Framingham, MA 01701

Datalily

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