Cruise Planners is the largest franchisor of home-based travel agencies across the country that independently book cruises, tour, and land vacations. Cruise Planners has achieved Top Producer status with virtually every cruise line, tour, and resort company. Cruise Planners has been named the No.1 Cruise Tour / Travel Agency by Entrepreneur Magazine for the past 10 years and recently featured in Entrepreneur as one of the top 30 franchise innovators in technology. Cruise Planners positions franchise owners for success by providing them with innovative marketing, booking and lead-generating tools as well as professional development and hands-on training with the industry’s top executives. Cruise Planners Home Office has won awards such as Coolest Offices and Top Places to Work in South Florida by Sun Sentinel and South Florida Business Journal.

**Candidates must be authorized to work for ANY employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa**

Job Summary

The Content Marketing Manager will be a key member of Cruise Planners’ marketing team, responsible for creating and optimizing compelling content that supports both B2B franchise recruitment and B2C travel marketing initiatives. This role focuses on developing high-converting copy across digital touchpoints, including SEO-optimized blogs, website pages, email campaigns, and digital ads. The goal is to improve our organic search presence and drive lead generation. The ideal candidate is a strategic thinker and skilled writer with a passion for persuasive storytelling, a strong grasp of SEO, and a desire to make a measurable impact. Experience with HubSpot, franchise or travel marketing, and cross-functional collaboration is highly desirable. This is a high-impact opportunity for a creative marketer who loves content, embraces data, and is eager to grow within the dynamic travel industry.

Responsibilities

Content Strategy & Execution:

Plan, write, edit, and optimize persuasive content for blogs, landing pages, email campaigns, ads, and website updates
Develop and manage the editorial calendar for both B2B and B2C content initiatives
Collaborate with internal stakeholders to identify content opportunities that align with marketing goals and campaign themes
Work with design, social media, and sales teams to ensure messaging consistency across platforms

SEO & Website Optimization:

Conduct keyword research, manage topic clusters, and implement on-page SEO best practices
Own blog strategy, including planning, writing, publishing, and measuring performance
Optimize existing web content for search visibility, lead conversion, and improved UX
Collaborate with web/tech team to enhance SEO elements such as site structure, page speed, and schema markup

Email Marketing & Copywriting:

Write high-converting marketing emails and nurture campaigns that align with buyer journeys for franchise and travel audiences
Create content for automated workflows using HubSpot and support versioning based on personas and lead stages
Collaborate with the Sr. Growth Marketing Manager on retargeting strategies and A/B testing ideas

Analytics & Performance Tracking:

Monitor and report on content performance using HubSpot, Google Search Console, and SEMrush
Identify trends and insights to continuously improve content strategy and lead quality
Provide regular updates on organic traffic growth, keyword rankings, and content engagement metrics

Collaborative & Cross-Functional:

Partner with Franchise Marketing Manager to develop messaging that aligns with brand tone and value propositions
Work with PR, social, and design teams to incorporate content into broader marketing campaigns
Help coordinate and occasionally manage freelance writers or vendors to scale content production as needed

Breakdown of daily responsibilities:

Content creation & editing: 35%
Email & marketing copywriting: 30%
SEO research & optimization: 25%
Campaign analytics & reporting: 10%

The items listed above are intended to provide an overview of the essential functions of the job. This is not an exhaustive list of all functions and responsibilities that the position may be required to perform.

Competencies

CRM, email, digital and marketing automation experience (HubSpot preferred)
SEO experience (desirable)
Excellent Communication skills. Verbal, written, executive presentations, phone skills
Honest, direct, clear and concise delivery of content
Excellent time management including trafficking projects and meeting multiple deadlines
Previous franchise marketing/sales experience preferred, but not required

Requirements

Bachelor's degree in marketing/communications
3-5 years of SEO and/or Content experience

This is a hybrid role (Mondays and Fridays – remote and Tuesdays-Thursdays on-site)

Cruise Planners provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws. Cruise Planners complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities or team members. This policy applies to all terms and conditions of employment.

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